Tampilan Petugas: USE OF PAINTING SALES WEBSITE AS A MARKETING COMMUNICATION MEDIA IN TAKMUNG VILLAGE, BANJARANGKAN SUB-DISTRICT, KLUNGKUNG DISTRICT

USE OF PAINTING SALES WEBSITE AS A MARKETING COMMUNICATION MEDIA IN TAKMUNG VILLAGE, BANJARANGKAN SUB-DISTRICT, KLUNGKUNG DISTRICT

Main Authors:	Saskara, I Putu Adi , Wedanti , I Gusti Ayu Jatiana Manik, Putra, Ida Bagus Komang Sindu
Format:	Article info application/pdf Journal
Bahasa:	eng
Terbitan:	UHN IGB Sugriwa Denpasar , 2023
Subjects:	Website E-Commerce Painting Marketing Communication Media Takmung Village Lukisan Media Komunikasi Pemasaran Desa Takmung
Online Access:	https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/2009 https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/2009/1529

ctrlnum	article-2009
fullrecord	<?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">USE OF PAINTING SALES WEBSITE AS A MARKETING COMMUNICATION MEDIA IN TAKMUNG VILLAGE, BANJARANGKAN SUB-DISTRICT, KLUNGKUNG DISTRICT</title><title lang="id-ID">PEMANFAATAN WEBSITE PENJUALAN LUKISAN SEBAGAI MEDIA KOMUNIKASI PEMASARAN DI DESA TAKMUNG KECAMATAN BANJARANGKAN KABUPATEN KLUNGKUNG</title><creator>Saskara, I Putu Adi </creator><creator>Wedanti , I Gusti Ayu Jatiana Manik</creator><creator>Putra, Ida Bagus Komang Sindu</creator><subject lang="en-US">Website</subject><subject lang="en-US">E-Commerce</subject><subject lang="en-US">Painting</subject><subject lang="en-US">Marketing Communication Media</subject><subject lang="en-US">Takmung Village</subject><subject lang="id-ID">Website</subject><subject lang="id-ID">E-Commerce</subject><subject lang="id-ID">Lukisan</subject><subject lang="id-ID">Media Komunikasi Pemasaran</subject><subject lang="id-ID">Desa Takmung</subject><description lang="en-US">Takmung village is one of several in the Klungkung area. Takmung Village has a popular tourist destination known as "Nyoman Gunarsa Classical Painting Museum," which is famous for its paintings. However, Takmung Village itself is less known to the public as a village of artists. In contrast to Kamasan Village, Takmung Village's artists are much less known, and many of them do not have their stalls or time to sell their artworks. The use of websites comes in handy in this problem, which helps artists to advertise their services and sell their artwork online. Aside from providing information and selling its products, a website works as an indirect representation of its professionalism and legitimacy. In addition to the local artist, it helps introduce other artists. Therefore, by utilizing the art on this website, artists from various parts of the Klungkung district can also become famous. This study created the Griya Art House, an art gallery, implementing the Research and Development methodology as its foundation. Data Flow Diagrams and Entity Relationship Diagrams are used in this study's website creation procedure. The final result of this study stated that the effectiveness of the sales website on the purchasing power of paintings was demonstrated to be effective with a total of three product purchases. The creation of this website is expected to be able to contribute to the community in Takmung Village, Banjarangkan District, Klungkung Regency, especially artists as assistance in the form of website applications that are applied in marketing their work.</description><description lang="id-ID">Desa Takmung merupakan salah satu dari sekian banyak desa yang ada di kabupaten Klungkung. Desa Takmung memiliki tempat wisata museum yang terkenal dengan seni lukisnya yang bernama “Museum Seni Lukis Klasik Nyoman Gunarsa”. Meskipun demikian, Desa Takmung kurang dikenal sebagai desa pelukis. Berbeda dengan Desa Kamasan, para pelukis Desa Takmung belum cukup terkenal dan para pelukis di Desa Takmung sendiri masih banyak yang belum mempunyai website sebagai tempat untuk menyediakan informasi dan memasarkan produk atau karya lukis mereka. Disamping sebagai penyedia informasi dan pemasaran produk mereka, website secara tidak langsung merupakan sebuah icon profesionalitas dan legalitas dari sebuah usaha. Hal tersebut juga bermaanfaat untuk pengenalan pelukis lain selain pelukis yang ada dikamasan. Sehingga pelukis dari daerah lain di kabupaten Klungkung juga bisa terkenal dengan menggunakan media website ini. Pada penelitian ini menggunakan metode Research and Development sebagai dasar penelitiannya serta terciptanya sebuah art shop yang bernama Griya Art House. Proses penciptaan website dalam penelitian ini menggunakan Data Flow Diagram dan Entity Relationship Diagram. Hasil akhir dari penelitian ini menyatakan efektivitas website penjualan terhadap daya beli lukisan terbukti efektif dengan total penjualan produk sejumlah tiga produk. Terciptanya website ini diharapkan mampu memberikan kontribusi kepada masyarakat di Desa Takmung, Kecamatan Banjarangkan, Kabupaten Klungkung khususnya para seniman sebagai bantuan berupa aplikasi website yang diterapkan dalam memasarkan karya mereka.</description><publisher lang="en-US">UHN IGB Sugriwa Denpasar</publisher><date>2023-03-31</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/2009</identifier><identifier>10.25078/wd.v18i1.2009</identifier><source lang="en-US">Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya; Vol. 18 No. 1 (2023): Widya Duta Maret 2023; 47-58</source><source lang="id-ID">Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya; Vol 18 No 1 (2023): Widya Duta Maret 2023; 47-58</source><source>2620-3146</source><source>1978-1075</source><language>eng</language><relation>https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/2009/1529</relation><rights lang="en-US">Copyright (c) 2023 Widya Duta: Jurnal Ilmiah Ilmu Agama dan Ilmu Sosial Budaya</rights><recordID>article-2009</recordID></dc>
language	eng
format	Journal:Article Journal Other:info:eu-repo/semantics/publishedVersion Other File:application/pdf File Journal:Journal
author	Saskara, I Putu Adi Wedanti , I Gusti Ayu Jatiana Manik Putra, Ida Bagus Komang Sindu
title	USE OF PAINTING SALES WEBSITE AS A MARKETING COMMUNICATION MEDIA IN TAKMUNG VILLAGE, BANJARANGKAN SUB-DISTRICT, KLUNGKUNG DISTRICT
publisher	UHN IGB Sugriwa Denpasar
publishDate	2023
topic	Website E-Commerce Painting Marketing Communication Media Takmung Village Lukisan Media Komunikasi Pemasaran Desa Takmung
url	https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/2009 https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/2009/1529
contents	Takmung village is one of several in the Klungkung area. Takmung Village has a popular tourist destination known as "Nyoman Gunarsa Classical Painting Museum," which is famous for its paintings. However, Takmung Village itself is less known to the public as a village of artists. In contrast to Kamasan Village, Takmung Village's artists are much less known, and many of them do not have their stalls or time to sell their artworks. The use of websites comes in handy in this problem, which helps artists to advertise their services and sell their artwork online. Aside from providing information and selling its products, a website works as an indirect representation of its professionalism and legitimacy. In addition to the local artist, it helps introduce other artists. Therefore, by utilizing the art on this website, artists from various parts of the Klungkung district can also become famous. This study created the Griya Art House, an art gallery, implementing the Research and Development methodology as its foundation. Data Flow Diagrams and Entity Relationship Diagrams are used in this study's website creation procedure. The final result of this study stated that the effectiveness of the sales website on the purchasing power of paintings was demonstrated to be effective with a total of three product purchases. The creation of this website is expected to be able to contribute to the community in Takmung Village, Banjarangkan District, Klungkung Regency, especially artists as assistance in the form of website applications that are applied in marketing their work. Desa Takmung merupakan salah satu dari sekian banyak desa yang ada di kabupaten Klungkung. Desa Takmung memiliki tempat wisata museum yang terkenal dengan seni lukisnya yang bernama “Museum Seni Lukis Klasik Nyoman Gunarsa”. Meskipun demikian, Desa Takmung kurang dikenal sebagai desa pelukis. Berbeda dengan Desa Kamasan, para pelukis Desa Takmung belum cukup terkenal dan para pelukis di Desa Takmung sendiri masih banyak yang belum mempunyai website sebagai tempat untuk menyediakan informasi dan memasarkan produk atau karya lukis mereka. Disamping sebagai penyedia informasi dan pemasaran produk mereka, website secara tidak langsung merupakan sebuah icon profesionalitas dan legalitas dari sebuah usaha. Hal tersebut juga bermaanfaat untuk pengenalan pelukis lain selain pelukis yang ada dikamasan. Sehingga pelukis dari daerah lain di kabupaten Klungkung juga bisa terkenal dengan menggunakan media website ini. Pada penelitian ini menggunakan metode Research and Development sebagai dasar penelitiannya serta terciptanya sebuah art shop yang bernama Griya Art House. Proses penciptaan website dalam penelitian ini menggunakan Data Flow Diagram dan Entity Relationship Diagram. Hasil akhir dari penelitian ini menyatakan efektivitas website penjualan terhadap daya beli lukisan terbukti efektif dengan total penjualan produk sejumlah tiga produk. Terciptanya website ini diharapkan mampu memberikan kontribusi kepada masyarakat di Desa Takmung, Kecamatan Banjarangkan, Kabupaten Klungkung khususnya para seniman sebagai bantuan berupa aplikasi website yang diterapkan dalam memasarkan karya mereka.
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USE OF PAINTING SALES WEBSITE AS A MARKETING COMMUNICATION MEDIA IN TAKMUNG VILLAGE, BANJARANGKAN SUB-DISTRICT, KLUNGKUNG DISTRICT

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