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Strategi Brand Awareness Pasar Modern Intermoda BSD City

Main Authors: Putri, Salsabila Aulia, Syahra Amanda Heridian, Irma Juliani Fajrin, Kurniasari, Ni Gusti Ayu Ketut
Format: Article info application/pdf Journal
Bahasa: eng
Terbitan: UHN IGB Sugriwa Denpasar , 2023
Subjects:
Strategic
Brand Awareness
Intermoda Modern Market
Strategi
Pasar Modern Intermoda
Online Access: https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/2650
https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/2650/1836
ctrlnum article-2650
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="id-ID">Strategi Brand Awareness Pasar Modern Intermoda BSD City</title><creator>Putri, Salsabila Aulia</creator><creator> Syahra Amanda Heridian</creator><creator>Irma Juliani Fajrin</creator><creator>Kurniasari, Ni Gusti Ayu Ketut</creator><subject lang="en-US">Strategic</subject><subject lang="en-US">Brand Awareness</subject><subject lang="en-US">Intermoda Modern Market</subject><subject lang="id-ID">Strategi</subject><subject lang="id-ID">Brand Awareness</subject><subject lang="id-ID">Pasar Modern Intermoda</subject><description lang="en-US">Intermoda Modern Market in BSD City is a modern market with a new concept. The thing that distinguishes this modern market from other modern markets is that it provides the concept of a modern market which is not only a place for shopping but also a place for family recreation. Intermoda Modern Market in BSD City combines various concepts, including shopping, culinary tours, children's play areas (playground), and gathering places. Brand Awareness (brand awareness) is the ability of consumers to recognize brands in different situations, this can be done with brand recognition and recall of a particular brand. This study used a qualitative descriptive method with research techniques focused on focus group discussions (FGD). FGDs are conducted by involving managers, consumers and traders. This research resulted in three things, namely facilities, services and promotion, where these three things are important components in forming a brand awareness strategy for the Intermoda Modern Market in BSD City.</description><description lang="id-ID">Pasar Modern Intermoda BSD City merupakan pasar modern yang memiliki konsep baru. Hal yang membedakan pasar modern ini dengan pasar modern lain, yaitu memberikan konsep pasar modern yang tidak hanya menjadi tempat belanja namun menjadi tempat rekreasi keluarga. Pasar Modern Intermoda BSD City menggabungkan berbagai konsep, diantaranya belanja, wisata kuliner, area bermain anak (playground), dan tempat berkumpul bersama. Brand Awareness (kesadaran merek) adalah kemampuan konsumen untuk mengenali merek dalam situasi yang berbeda,dapat dilakukan dengan pengenalan merek dan mengingat kembali akan suatu merek tertentu. Penelitian ini menggunakan metode deskriptif kualitatif dengan Teknik penelitian terfokus pada focus group discussion (FGD). FGD dilakukan dengan melibatkan pengelola, konsumen dan pedagang. Dalam penelitian ini menghasilkan tiga hal yaitu fasilitas, pelayanan dan promosi, dimana ketiga hal tersebut merupakan komponen penting dalam membentuk strategi brand awareness Pasar Modern Intermoda BSD City.</description><publisher lang="en-US">UHN IGB Sugriwa Denpasar</publisher><date>2023-10-11</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/2650</identifier><identifier>10.25078/wd.v18i2.2650</identifier><source lang="en-US">Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya; Vol. 18 No. 2 (2023): Widya Duta September 2023; 97-106</source><source lang="id-ID">Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya; Vol 18 No 2 (2023): Widya Duta September 2023; 97-106</source><source>2620-3146</source><source>1978-1075</source><language>eng</language><relation>https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/2650/1836</relation><rights lang="en-US">Copyright (c) 2023 Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya</rights><recordID>article-2650</recordID></dc>
language eng
format Journal:Article
Journal
Other:info:eu-repo/semantics/publishedVersion
Other
File:application/pdf
File
Journal:Journal
author Putri, Salsabila Aulia
Syahra Amanda Heridian
Irma Juliani Fajrin
Kurniasari, Ni Gusti Ayu Ketut
title Strategi Brand Awareness Pasar Modern Intermoda BSD City
publisher UHN IGB Sugriwa Denpasar
publishDate 2023
topic Strategic
Brand Awareness
Intermoda Modern Market
Strategi
Pasar Modern Intermoda
url https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/2650
https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/2650/1836
contents Intermoda Modern Market in BSD City is a modern market with a new concept. The thing that distinguishes this modern market from other modern markets is that it provides the concept of a modern market which is not only a place for shopping but also a place for family recreation. Intermoda Modern Market in BSD City combines various concepts, including shopping, culinary tours, children's play areas (playground), and gathering places. Brand Awareness (brand awareness) is the ability of consumers to recognize brands in different situations, this can be done with brand recognition and recall of a particular brand. This study used a qualitative descriptive method with research techniques focused on focus group discussions (FGD). FGDs are conducted by involving managers, consumers and traders. This research resulted in three things, namely facilities, services and promotion, where these three things are important components in forming a brand awareness strategy for the Intermoda Modern Market in BSD City.
Pasar Modern Intermoda BSD City merupakan pasar modern yang memiliki konsep baru. Hal yang membedakan pasar modern ini dengan pasar modern lain, yaitu memberikan konsep pasar modern yang tidak hanya menjadi tempat belanja namun menjadi tempat rekreasi keluarga. Pasar Modern Intermoda BSD City menggabungkan berbagai konsep, diantaranya belanja, wisata kuliner, area bermain anak (playground), dan tempat berkumpul bersama. Brand Awareness (kesadaran merek) adalah kemampuan konsumen untuk mengenali merek dalam situasi yang berbeda,dapat dilakukan dengan pengenalan merek dan mengingat kembali akan suatu merek tertentu. Penelitian ini menggunakan metode deskriptif kualitatif dengan Teknik penelitian terfokus pada focus group discussion (FGD). FGD dilakukan dengan melibatkan pengelola, konsumen dan pedagang. Dalam penelitian ini menghasilkan tiga hal yaitu fasilitas, pelayanan dan promosi, dimana ketiga hal tersebut merupakan komponen penting dalam membentuk strategi brand awareness Pasar Modern Intermoda BSD City.
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