Cover Image

Digital Campaign via Instagram Account @orbitfutureacademy.id in Building Orbit Future Academy Brand Awareness

Main Authors: Niigata, Dinda Ramadhanty, Kurniasari, Ni Gusti Ayu Ketut
Format: Article info application/pdf Journal
Bahasa: eng
Terbitan: UHN IGB Sugriwa Denpasar , 2024
Subjects:
Digital Campaign
Instagram Management
Building Brand Awareness
Kampanye Digital
Manajemen Instagram
Membangun Brand Awareness
Online Access: https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/3459
https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/3459/2096
ctrlnum article-3459
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">Digital Campaign via Instagram Account @orbitfutureacademy.id in Building Orbit Future Academy Brand Awareness</title><title lang="id-ID">Digital Campaign Melalui Akun Instagram @orbitfutureacademy.id Dalam Membangun Brand Awareness Orbit Future Academy</title><creator>Niigata, Dinda Ramadhanty</creator><creator>Kurniasari, Ni Gusti Ayu Ketut </creator><subject lang="en-US">Digital Campaign</subject><subject lang="en-US">Instagram Management</subject><subject lang="en-US">Building Brand Awareness</subject><subject lang="id-ID">Kampanye Digital</subject><subject lang="id-ID">Manajemen Instagram</subject><subject lang="id-ID">Membangun Brand Awareness</subject><description lang="en-US">In using current technology, especially in developing social media content that can create the characteristics or branding of a company. Orbit Future Academy is a training program that is different and also very flexible for training workers. Orbit Future Academy is carrying out a digital campaign which aims to convey information related to Artificial Intelligence which is a program from Orbit Future Academy via its official Instagram @orbitfutureacademyid as Instagram management. This research uses a qualitative descriptive method with research techniques focused on Focus Group Discussion (FGD). The FGD was carried out involving Orbit Future Academy employees. This research produces five things, namely research as original content management data, maximizing content design, media monitoring, building brand awareness by maximizing Instagram features and providing rewards for @orbitfutureacademy followers. These five things are important components in digital campaigns via Instagram accounts. @orbitfutureacademyid in building artificial intelligence brand awareness.</description><description lang="id-ID">Dalam menggunakan teknologi saat ini khususnya pada pengembangan konten media sosial yang dapat menjadikan ciri khas atau branding dari sebuah perusahaan. Orbit Future Academy merupakan program pelatihan yang memiliki perbedaan dan juga sangat fleksibel sehingga bagi para pekerja pelatihan. Orbit Future Academy melakukan digital campaign yang bertujuan untuk menyampaikan informasi terkait Artificial Intelligence yang merupakan program dari Orbit Future Academy melalui Instagram resminya @orbitfutureacademyid sebagai pengelolaan instagram. Penelitian ini menggunakan metode deskriptif kualitatif dengan Teknik penelitian terfokus pada Focus Group Discussion (FGD). FGD dilakukan dengan melibatkan karyawan Orbit Future Academy. Dalam penelitian ini menghasilkan lima hal yaitu riset sebagai data pengelolaan original konten, pemaksimalan design konten, monitoring media, membangun kesadaran merek dengan memaksimalkan fitur Instagram dan memberikan reward untuk para followers @orbitfutureacademy, Dimana kelima hal tersebut merupakan komponen penting dalam digital campaign melalui akun Instagram @orbitfutureacademyid dalam membangun brand awarenes artificial intelligence.</description><publisher lang="en-US">UHN IGB Sugriwa Denpasar</publisher><date>2024-03-31</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/3459</identifier><identifier>10.25078/wd.v19i1.3459</identifier><source lang="en-US">Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya; Vol. 19 No. 1 (2024): Widya Duta March 2024; 79-89</source><source lang="id-ID">Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya; Vol 19 No 1 (2024): Widya Duta Maret 2024; 79-89</source><source>2620-3146</source><source>1978-1075</source><language>eng</language><relation>https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/3459/2096</relation><rights lang="en-US">Copyright (c) 2024 Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya</rights><recordID>article-3459</recordID></dc>
language eng
format Journal:Article
Journal
Other:info:eu-repo/semantics/publishedVersion
Other
File:application/pdf
File
Journal:Journal
author Niigata, Dinda Ramadhanty
Kurniasari, Ni Gusti Ayu Ketut
title Digital Campaign via Instagram Account @orbitfutureacademy.id in Building Orbit Future Academy Brand Awareness
publisher UHN IGB Sugriwa Denpasar
publishDate 2024
topic Digital Campaign
Instagram Management
Building Brand Awareness
Kampanye Digital
Manajemen Instagram
Membangun Brand Awareness
url https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/3459
https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/3459/2096
contents In using current technology, especially in developing social media content that can create the characteristics or branding of a company. Orbit Future Academy is a training program that is different and also very flexible for training workers. Orbit Future Academy is carrying out a digital campaign which aims to convey information related to Artificial Intelligence which is a program from Orbit Future Academy via its official Instagram @orbitfutureacademyid as Instagram management. This research uses a qualitative descriptive method with research techniques focused on Focus Group Discussion (FGD). The FGD was carried out involving Orbit Future Academy employees. This research produces five things, namely research as original content management data, maximizing content design, media monitoring, building brand awareness by maximizing Instagram features and providing rewards for @orbitfutureacademy followers. These five things are important components in digital campaigns via Instagram accounts. @orbitfutureacademyid in building artificial intelligence brand awareness.
Dalam menggunakan teknologi saat ini khususnya pada pengembangan konten media sosial yang dapat menjadikan ciri khas atau branding dari sebuah perusahaan. Orbit Future Academy merupakan program pelatihan yang memiliki perbedaan dan juga sangat fleksibel sehingga bagi para pekerja pelatihan. Orbit Future Academy melakukan digital campaign yang bertujuan untuk menyampaikan informasi terkait Artificial Intelligence yang merupakan program dari Orbit Future Academy melalui Instagram resminya @orbitfutureacademyid sebagai pengelolaan instagram. Penelitian ini menggunakan metode deskriptif kualitatif dengan Teknik penelitian terfokus pada Focus Group Discussion (FGD). FGD dilakukan dengan melibatkan karyawan Orbit Future Academy. Dalam penelitian ini menghasilkan lima hal yaitu riset sebagai data pengelolaan original konten, pemaksimalan design konten, monitoring media, membangun kesadaran merek dengan memaksimalkan fitur Instagram dan memberikan reward untuk para followers @orbitfutureacademy, Dimana kelima hal tersebut merupakan komponen penting dalam digital campaign melalui akun Instagram @orbitfutureacademyid dalam membangun brand awarenes artificial intelligence.
id IOS19622.article-3459
institution Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
institution_id 10309
institution_type library:university
library
library Perpustakaan Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
library_id 7699
collection Widya Duta : Jurnal Ilmiah Ilmu Sosial Budaya
repository_id 19622
subject_area Ilmu Komunikasi
city KOTA DENPASAR
province BALI
repoId IOS19622
first_indexed 2024-06-11T08:14:49Z
last_indexed 2024-06-11T08:14:49Z
recordtype dc
_version_ 1801552400617570304
score 9.9049015

Lihat Juga