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INTEGRATED MARKETING COMMUNICATIONS DESA WISATA PENGLIPURAN DALAM MENGEMBANGKAN DESTINASI PARIWISATA DI BANGLI

Main Authors: lio, ulio, Ulio, Saskara, I Putu Adi
Format: Article info application/pdf Journal
Bahasa: eng
Terbitan: UHN IGB Sugriwa Denpasar , 2022
Subjects:
Integrated Marketing Communications
Penglipuran Tourism Village
Tourism Destinations
Online Access: https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/778
https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/778/459
ctrlnum article-778
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">INTEGRATED MARKETING COMMUNICATIONS DESA WISATA PENGLIPURAN DALAM MENGEMBANGKAN DESTINASI PARIWISATA DI BANGLI</title><title lang="id-ID">INTEGRATED MARKETING COMMUNICATIONS DESA WISATA PENGLIPURAN DALAM MENGEMBANGKAN DESTINASI PARIWISATA DI BANGLI</title><creator>lio, ulio</creator><creator>Ulio</creator><creator>Saskara, I Putu Adi </creator><subject lang="en-US">Integrated Marketing Communications</subject><subject lang="en-US">Penglipuran Tourism Village</subject><subject lang="en-US">Tourism Destinations</subject><subject lang="id-ID">Integrated Marketing Communications</subject><subject lang="id-ID">Penglipuran Tourism Village</subject><subject lang="id-ID">Tourism Destinations</subject><description lang="en-US">This research is a qualitative research that examines the Integrated Marketing communications of Penglipuran Tourism Village in an effort to develop International Tourism Destinations in Bangli Regency. This research is important because Penglipuran Tourism Village is one of the traditional villages of Bangli Regency. This village is known as a tourist destination because the people who still carry out and preserve traditional Balinese culture with building architecture and land management still apply the Tri Hita Karana concept, and have succeeded in building tourism that improves the economic life of the people without losing the culture and traditions of the traditional village. Various awards have been won, namely as a tourist village in the World's Top 100 sustainable destinationsin 2019 and winning the title of the cleanest village in the world version of the Bombastic International problem in 2016. The research method used is a qualitative research method. To achieve the research objectives, relevant and adequate data are needed. The technique of determining the informants used a purposive sampling model while the data collection techniques used observations, interviews, documentation and literature studies. The research findings include: The reason for the existence of Penglipuran Village as a tourist village is one of the Bali Aga villages which is unique in terms of physical, ecological, socio-cultural life, and traditions. This uniqueness is the potential to be developed as a tourist attraction. Tourism development in Penglipuran Village is carried out by prioritizing the participation of traditional villages and applying the concept of tourism development policies with a populist dimension. Integrated Marketing Communications used include Direct Marketing, Sales Promotion, Public Relations, Advertising, Sponsorship, and Personal Selling. Furthermore, the communication implications of the integrated marketing communication of Penglipuran tourism village, namely: Cognitive Effect Implications, Affective Effect Implications, and Conative Effect Implications</description><description lang="id-ID">This research is a qualitative research that examines the Integrated Marketing communications of Penglipuran Tourism Village in an effort to develop International Tourism Destinations in Bangli Regency. This research is important because Penglipuran Tourism Village is one of the traditional villages of Bangli Regency. This village is known as a tourist destination because the people who still carry out and preserve traditional Balinese culture with building architecture and land management still apply the Tri Hita Karana concept, and have succeeded in building tourism that improves the economic life of the people without losing the culture and traditions of the traditional village. Various awards have been won, namely as a tourist village in the World's Top 100 sustainable destinationsin 2019 and winning the title of the cleanest village in the world version of the Bombastic International problem in 2016. The research method used is a qualitative research method. To achieve the research objectives, relevant and adequate data are needed. The technique of determining the informants used a purposive sampling model while the data collection techniques used observations, interviews, documentation and literature studies. The research findings include: The reason for the existence of Penglipuran Village as a tourist village is one of the Bali Aga villages which is unique in terms of physical, ecological, socio-cultural life, and traditions. This uniqueness is the potential to be developed as a tourist attraction. Tourism development in Penglipuran Village is carried out by prioritizing the participation of traditional villages and applying the concept of tourism development policies with a populist dimension. Integrated Marketing Communications used include Direct Marketing, Sales Promotion, Public Relations, Advertising, Sponsorship, and Personal Selling. Furthermore, the communication implications of the integrated marketing communication of Penglipuran tourism village, namely: Cognitive Effect Implications, Affective Effect Implications, and Conative Effect Implications</description><publisher lang="en-US">UHN IGB Sugriwa Denpasar</publisher><date>2022-04-16</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/778</identifier><identifier>10.25078/wd.v17i1.778</identifier><source lang="en-US">Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya; Vol. 17 No. 1 (2022): Maret 2022; 60-73</source><source lang="id-ID">Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya; Vol 17 No 1 (2022): Maret 2022; 60-73</source><source>2620-3146</source><source>1978-1075</source><language>eng</language><relation>https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/778/459</relation><rights lang="en-US">Copyright (c) 2022 Widya Duta: Jurnal Ilmiah Ilmu Agama dan Ilmu Sosial Budaya</rights><recordID>article-778</recordID></dc>
language eng
format Journal:Article
Journal
Other:info:eu-repo/semantics/publishedVersion
Other
File:application/pdf
File
Journal:Journal
author lio, ulio
Ulio
Saskara, I Putu Adi
title INTEGRATED MARKETING COMMUNICATIONS DESA WISATA PENGLIPURAN DALAM MENGEMBANGKAN DESTINASI PARIWISATA DI BANGLI
publisher UHN IGB Sugriwa Denpasar
publishDate 2022
topic Integrated Marketing Communications
Penglipuran Tourism Village
Tourism Destinations
url https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/778
https://ojs.uhnsugriwa.ac.id/index.php/WD/article/view/778/459
contents This research is a qualitative research that examines the Integrated Marketing communications of Penglipuran Tourism Village in an effort to develop International Tourism Destinations in Bangli Regency. This research is important because Penglipuran Tourism Village is one of the traditional villages of Bangli Regency. This village is known as a tourist destination because the people who still carry out and preserve traditional Balinese culture with building architecture and land management still apply the Tri Hita Karana concept, and have succeeded in building tourism that improves the economic life of the people without losing the culture and traditions of the traditional village. Various awards have been won, namely as a tourist village in the World's Top 100 sustainable destinationsin 2019 and winning the title of the cleanest village in the world version of the Bombastic International problem in 2016. The research method used is a qualitative research method. To achieve the research objectives, relevant and adequate data are needed. The technique of determining the informants used a purposive sampling model while the data collection techniques used observations, interviews, documentation and literature studies. The research findings include: The reason for the existence of Penglipuran Village as a tourist village is one of the Bali Aga villages which is unique in terms of physical, ecological, socio-cultural life, and traditions. This uniqueness is the potential to be developed as a tourist attraction. Tourism development in Penglipuran Village is carried out by prioritizing the participation of traditional villages and applying the concept of tourism development policies with a populist dimension. Integrated Marketing Communications used include Direct Marketing, Sales Promotion, Public Relations, Advertising, Sponsorship, and Personal Selling. Furthermore, the communication implications of the integrated marketing communication of Penglipuran tourism village, namely: Cognitive Effect Implications, Affective Effect Implications, and Conative Effect Implications
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