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MSME Assistance in Mlati Baru Village, East District, Semarang City, through Digital Marketing: MSME Assistance in Mlati Baru Village, East District, Semarang City, through Digital Marketing

Main Authors: Widyakto, Adhi, Suryawardana, Edy, Souisa, Johanis, Riyanto, Sugeng
Format: Article info application/pdf eJournal
Bahasa: ind
Terbitan: FEB Universitas Pekalongan , 2023
Subjects:
Kata Kunci: Digitalisasi Marketing Jangkauan Produk Penjualan Meningkat
Keywords: Marketing Digitalization Product Range Sales Increase
Online Access: https://journals.unikal.ac.id/index.php/dimaseka/article/view/17
https://journals.unikal.ac.id/index.php/dimaseka/article/view/17/13
ctrlnum article-17
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">MSME Assistance in Mlati Baru Village, East District, Semarang City, through Digital Marketing: MSME Assistance in Mlati Baru Village, East District, Semarang City, through Digital Marketing</title><title lang="id-ID">Pendampingan UMKM Kelurahan Mlati Baru, Kecamatan Timur, Kota Semarang, Melalui Pemasaran Digital: Pendampingan UMKM Kelurahan Mlati Baru, Kecamatan Timur, Kota Semarang, Melalui Pemasaran Digital</title><creator>Widyakto, Adhi</creator><creator>Suryawardana, Edy</creator><creator>Souisa, Johanis</creator><creator>Riyanto, Sugeng</creator><subject lang="id-ID">Kata Kunci: Digitalisasi Marketing Jangkauan Produk Penjualan Meningkat</subject><subject lang="en-US">Keywords: Marketing Digitalization Product Range Sales Increase</subject><description lang="en-US">The purpose of this community service activity is to help increase sales for MSMEs in the new Mlati Village affected by the COVID 19 pandemic. With this pandemic condition, MSMEs are required to survive in order to avoid bankruptcy. The method used in this community service activity is by providing direct training with tutorials in the field by teaching how to apply digital marketing or online marketing. The expected result is that the MSME product market in Mlati Baru Village gets a wider market reach, of course, with products that are recognized and easily accessible by consumers. &amp;nbsp;</description><description lang="id-ID">Tujuan kegiatan pengabdian masyarakat ini yaitu untuk membantu meningkatkan penjualan bagi UMKM di Kelurahan Mlati baru yang terdampak pandemi COVID 19. Dengan adanya kondisi pandemi ini maka UMKM di tuntut untuk bertahan agar terhindar dari kebangkrutan. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini yaitu dengan memberikan pelatihan secara langsung dengan tutorial dilapangan dengan mengajarkan cara menerapkan digital marketing atau pemasaran online. Hasil yang diharapkan yaitu pasar produk UMKM di Kelurahan Mlati Baru mendapatkan jangkauan pasar yang lebih luas tentunya dengan produk yang dikenali dan mudah di akses oleh konsumen. &amp;nbsp;</description><publisher lang="en-US">FEB Universitas Pekalongan</publisher><date>2023-10-10</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>File:application/pdf</type><identifier>https://journals.unikal.ac.id/index.php/dimaseka/article/view/17</identifier><identifier>10.31941/dimaseka.v1i2.17</identifier><source lang="en-US">DIMASEKA : Jurnal Pengabdian kepada Masyarakat; Vol. 1 No. 2 (2023): Oktober 2023; 51-57</source><source lang="id-ID">DIMASEKA; Vol 1 No 2 (2023): Oktober 2023; 51-57</source><source>3026-3123</source><source>10.31941/dimaseka.v1i2</source><language>ind</language><relation>https://journals.unikal.ac.id/index.php/dimaseka/article/view/17/13</relation><rights lang="en-US">Copyright (c) 2023 This work is licensed under a&#xA0;Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.</rights><rights lang="en-US">https://creativecommons.org/licenses/by-nc-sa/4.0</rights><recordID>article-17</recordID></dc>
language ind
format Journal:Article
Journal
Other:info:eu-repo/semantics/publishedVersion
Other
File:application/pdf
File
Journal:eJournal
author Widyakto, Adhi
Suryawardana, Edy
Souisa, Johanis
Riyanto, Sugeng
title MSME Assistance in Mlati Baru Village, East District, Semarang City, through Digital Marketing: MSME Assistance in Mlati Baru Village, East District, Semarang City, through Digital Marketing
publisher FEB Universitas Pekalongan
publishDate 2023
topic Kata Kunci: Digitalisasi Marketing Jangkauan Produk Penjualan Meningkat
Keywords: Marketing Digitalization Product Range Sales Increase
url https://journals.unikal.ac.id/index.php/dimaseka/article/view/17
https://journals.unikal.ac.id/index.php/dimaseka/article/view/17/13
contents The purpose of this community service activity is to help increase sales for MSMEs in the new Mlati Village affected by the COVID 19 pandemic. With this pandemic condition, MSMEs are required to survive in order to avoid bankruptcy. The method used in this community service activity is by providing direct training with tutorials in the field by teaching how to apply digital marketing or online marketing. The expected result is that the MSME product market in Mlati Baru Village gets a wider market reach, of course, with products that are recognized and easily accessible by consumers. &nbsp;
Tujuan kegiatan pengabdian masyarakat ini yaitu untuk membantu meningkatkan penjualan bagi UMKM di Kelurahan Mlati baru yang terdampak pandemi COVID 19. Dengan adanya kondisi pandemi ini maka UMKM di tuntut untuk bertahan agar terhindar dari kebangkrutan. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini yaitu dengan memberikan pelatihan secara langsung dengan tutorial dilapangan dengan mengajarkan cara menerapkan digital marketing atau pemasaran online. Hasil yang diharapkan yaitu pasar produk UMKM di Kelurahan Mlati Baru mendapatkan jangkauan pasar yang lebih luas tentunya dengan produk yang dikenali dan mudah di akses oleh konsumen. &nbsp;
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collection DIMASEKA: Jurnal Pengabdian Kepada Masyarakat Ekonomi dan Sosial Humaniora
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subject_area Jurnal Ilmiah Pengabdian Masyarakat
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