FACTORS OF COMMUNICATION STRATEGIES FOR HINDU RELIGIOUS EDUCATORS IN THE DIGITAL ERA

Main Authors: Bagus Ade Tegar Prabawa, I Nyoman Surpa Adisatra
Format: Article info application/pdf Journal
Bahasa: eng
Terbitan: Samā Jiva Jnānam (International Journal of Social Studies) , 2024
Online Access: https://ojs.uhnsugriwa.ac.id/index.php/ijoss/article/view/3219
https://ojs.uhnsugriwa.ac.id/index.php/ijoss/article/view/3219/2044
ctrlnum article-3219
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">FACTORS OF COMMUNICATION STRATEGIES FOR HINDU RELIGIOUS EDUCATORS IN THE DIGITAL ERA</title><creator>Bagus Ade Tegar Prabawa</creator><creator>I Nyoman Surpa Adisatra</creator><description lang="en-US">The rapidly evolving digital communication in today's era has made digital-based communication strategies for religious educators increasingly crucial and relevant. With the changing behavioral patterns of a society that heavily relies on technology, especially digital platforms, in daily life, religious educators need to adapt their communication approaches to effectively reach their audience. The utilization of digital platforms, such as social media, websites, and specialized applications, presents new opportunities to convey religious messages, facilitate discussions, and build larger online communities. Therefore, the development of digital-based communication strategies for religious educators is not just a necessity but an imperative to respond to the dynamics of the times and strengthen the connection between religious messages and the continually evolving digital society. The sustainability of digital-based communication strategies for religious educators can also be measured through data analysis and feedback obtained from online interactions. Using the analytical tools available on digital platforms, religious educators can evaluate the extent to which religious messages are absorbed and understood by the audience. The aim of this research is to determine whether digital-based communication strategies for religious educators can effectively enhance understanding, engagement, and compliance with religious values and to identify factors that can influence the success of implementing digital-based communication strategies among religious educators. The data analysis technique used involves clarification, interpretation, and gradual conclusion drawing steps. The collected data is processed by selecting, analyzing, and then presented in article form. The results of this research indicate that fundamentally, Hindu religious educators have three functions: consultative and advocacy functions, informative function, and educational function. These are expected to contribute positively to the spiritual, moral, and social development of the Hindu community and strengthen religious values in daily life. Therefore, it is crucial for Hindu religious educators to understand digital-based communication strategies, which require not only technological understanding but also active community involvement, creativity in educational content, institutional support, cultural adaptation, continuous evaluation, and responsibility for change. This provides a holistic view of key factors that can influence the success of conducting religious communication through digital media.</description><publisher lang="en-US">Sam&#x101; Jiva Jn&#x101;nam (International Journal of Social Studies)</publisher><date>2024-01-04</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>https://ojs.uhnsugriwa.ac.id/index.php/ijoss/article/view/3219</identifier><source lang="en-US">Sam&#x101; Jiva Jn&#x101;nam (International Journal of Social Studies); Vol. 1 No. 2 (2023): Volume 1 No. 2 2023; 1-13</source><language>eng</language><relation>https://ojs.uhnsugriwa.ac.id/index.php/ijoss/article/view/3219/2044</relation><rights lang="en-US">Copyright (c) 2024 Sam&#x101; Jiva Jn&#x101;nam (International Journal of Social Studies)</rights><recordID>article-3219</recordID></dc>
language eng
format Journal:Article
Journal
Other:info:eu-repo/semantics/publishedVersion
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Journal:Journal
author Bagus Ade Tegar Prabawa
I Nyoman Surpa Adisatra
title FACTORS OF COMMUNICATION STRATEGIES FOR HINDU RELIGIOUS EDUCATORS IN THE DIGITAL ERA
publisher Samā Jiva Jnānam (International Journal of Social Studies)
publishDate 2024
url https://ojs.uhnsugriwa.ac.id/index.php/ijoss/article/view/3219
https://ojs.uhnsugriwa.ac.id/index.php/ijoss/article/view/3219/2044
contents The rapidly evolving digital communication in today's era has made digital-based communication strategies for religious educators increasingly crucial and relevant. With the changing behavioral patterns of a society that heavily relies on technology, especially digital platforms, in daily life, religious educators need to adapt their communication approaches to effectively reach their audience. The utilization of digital platforms, such as social media, websites, and specialized applications, presents new opportunities to convey religious messages, facilitate discussions, and build larger online communities. Therefore, the development of digital-based communication strategies for religious educators is not just a necessity but an imperative to respond to the dynamics of the times and strengthen the connection between religious messages and the continually evolving digital society. The sustainability of digital-based communication strategies for religious educators can also be measured through data analysis and feedback obtained from online interactions. Using the analytical tools available on digital platforms, religious educators can evaluate the extent to which religious messages are absorbed and understood by the audience. The aim of this research is to determine whether digital-based communication strategies for religious educators can effectively enhance understanding, engagement, and compliance with religious values and to identify factors that can influence the success of implementing digital-based communication strategies among religious educators. The data analysis technique used involves clarification, interpretation, and gradual conclusion drawing steps. The collected data is processed by selecting, analyzing, and then presented in article form. The results of this research indicate that fundamentally, Hindu religious educators have three functions: consultative and advocacy functions, informative function, and educational function. These are expected to contribute positively to the spiritual, moral, and social development of the Hindu community and strengthen religious values in daily life. Therefore, it is crucial for Hindu religious educators to understand digital-based communication strategies, which require not only technological understanding but also active community involvement, creativity in educational content, institutional support, cultural adaptation, continuous evaluation, and responsibility for change. This provides a holistic view of key factors that can influence the success of conducting religious communication through digital media.
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