PERAN MEDIA SOSIAL DALAM MENINGKATKAN JUMLAH KUNJUNGAN EKSIBISI INVESTASI BOGORFEST DI KABUPATEN BOGOR
| Main Authors: | Noorhayati, Susanti, Budianto, Irawan RD |
|---|---|
| Format: | Article info application/pdf Journal |
| Bahasa: | eng |
| Terbitan: |
PT. Media Edutama Nusantara
, 2024
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| Subjects: | |
| Online Access: |
https://ejournal.media-edutama.org/index.php/jebisma/article/view/21 https://ejournal.media-edutama.org/index.php/jebisma/article/view/21/19 |
| ctrlnum |
article-21 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">PERAN MEDIA SOSIAL DALAM MENINGKATKAN JUMLAH KUNJUNGAN EKSIBISI INVESTASI BOGORFEST DI KABUPATEN BOGOR</title><creator>Noorhayati, Susanti</creator><creator>Budianto, Irawan RD</creator><subject lang="en-US">investment promotion, exhibition, social media, Bogorfest, visit rate</subject><description lang="en-US">ABSTRACT
This research aims to determine the role of social media, especially Whatsapp, Facebook and Instagram, which are used as a means to promote the implementation of the Bogorfest investment exhibition by the Regional Government of Bogor Regency with the Leading Sector of the Bogor Regency Investment and One-Stop Integrated Services Service (DPMPTSP) in collaboration with government organizations. other areas.
Bogor Regency has economic resources and natural resources that are potential for investment activities. It is very important for the community and related parties, especially the business world, to know complete and complete information on investment potential in Bogor Regency. As one of the strategies to promote Bogor, Bogor Regency uses events as strategic promotional media packaged in Bogorfest activities to showcase investment potential so that regional advantages can be known by the public, especially the business world from all sectors such as trade, agriculture, animal husbandry, industry, as well as various service. It is hoped that the participation of the business world in this event or exhibition will attract potential investors from domestic and foreign investors to invest in Bogor Regency. The increasing investment graph in Bogor Regency is influenced by the image of Bogor Regency which is good and ready to open itself to investors.</description><publisher lang="en-US">PT. Media Edutama Nusantara</publisher><date>2024-04-25</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>https://ejournal.media-edutama.org/index.php/jebisma/article/view/21</identifier><source lang="en-US">Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA); Vol. 2 No. 1 (2024): April 2024</source><source lang="id-ID">Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA); Vol 2 No 1 (2024): April 2024</source><source>3030-9743</source><language>eng</language><relation>https://ejournal.media-edutama.org/index.php/jebisma/article/view/21/19</relation><rights lang="en-US">Copyright (c) 2024 Susanti Noorhayati, Irawan RD Budianto</rights><rights lang="en-US">https://creativecommons.org/licenses/by-nc-sa/4.0</rights><recordID>article-21</recordID></dc>
|
| language |
eng |
| format |
Journal:Article Journal Other:info:eu-repo/semantics/publishedVersion Other File:application/pdf File Journal:Journal |
| author |
Noorhayati, Susanti Budianto, Irawan RD |
| title |
PERAN MEDIA SOSIAL DALAM MENINGKATKAN JUMLAH KUNJUNGAN EKSIBISI INVESTASI BOGORFEST DI KABUPATEN BOGOR |
| publisher |
PT. Media Edutama Nusantara |
| publishDate |
2024 |
| topic |
investment promotion exhibition social media Bogorfest visit rate |
| url |
https://ejournal.media-edutama.org/index.php/jebisma/article/view/21 https://ejournal.media-edutama.org/index.php/jebisma/article/view/21/19 |
| contents |
ABSTRACT
This research aims to determine the role of social media, especially Whatsapp, Facebook and Instagram, which are used as a means to promote the implementation of the Bogorfest investment exhibition by the Regional Government of Bogor Regency with the Leading Sector of the Bogor Regency Investment and One-Stop Integrated Services Service (DPMPTSP) in collaboration with government organizations. other areas.
Bogor Regency has economic resources and natural resources that are potential for investment activities. It is very important for the community and related parties, especially the business world, to know complete and complete information on investment potential in Bogor Regency. As one of the strategies to promote Bogor, Bogor Regency uses events as strategic promotional media packaged in Bogorfest activities to showcase investment potential so that regional advantages can be known by the public, especially the business world from all sectors such as trade, agriculture, animal husbandry, industry, as well as various service. It is hoped that the participation of the business world in this event or exhibition will attract potential investors from domestic and foreign investors to invest in Bogor Regency. The increasing investment graph in Bogor Regency is influenced by the image of Bogor Regency which is good and ready to open itself to investors. |
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