Pengaruh Kualitas Produk, Kualitas Pelayanan dan Promosi terhadap Kepercayaan Pelanggan (Konsumen) di Erha Skin Padang
| Main Authors: | Irdha Yusra, Widia Wati Rizki |
|---|---|
| Format: | Article info application/pdf Journal |
| Bahasa: | eng |
| Terbitan: |
P3M Politeknik Negeri Banjarmasin
, 2021
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| Subjects: | |
| Online Access: |
https://ejurnal.poliban.ac.id/index.php/IJAAF/article/view/1166 https://ejurnal.poliban.ac.id/index.php/IJAAF/article/view/1166/825 |
| ctrlnum |
article-1166 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">Pengaruh Kualitas Produk, Kualitas Pelayanan dan Promosi terhadap Kepercayaan Pelanggan (Konsumen) di Erha Skin Padang</title><title lang="id-ID">Pengaruh Kualitas Produk, Kualitas Pelayanan dan Promosi terhadap Kepercayaan Pelanggan (Konsumen) di Erha Skin Padang</title><creator>Irdha Yusra</creator><creator>Widia Wati Rizki</creator><subject lang="id-ID">Product Quality, Tangibles, Reliability, Responsiveness, Assurance, Emphaty, Promotion and Customer Trust</subject><description lang="en-US">Companies engaged in the service sector must be able to maintain a good reputation in the eyes of their customers. However, there are still many complaints that are felt by customers. This study aims to determine Product Quality, Tangibles, Reliability, Responsiveness, Assurance, Emphaty, Promotion and Customer Trust in Erha Skin Padang. The samples were determined by using the Stratified Random Sampling technique with a total of 56 customers (consumers). Data were collected through questionnaires and then analyzed statistically descriptive and Independent-Sample T-Test with the SPSS version 16 program. The results of the data analysis show that Product Quality, Tangibles, Reliability, Responsiveness and Emphasis are the main factors that determine the level of customer trust. Meanwhile, Assurance and Promotion have a less dominant contribution to customer trust</description><description lang="id-ID">Companies engaged in the service sector must be able to maintain a good reputation in the eyes of their customers. However, there are still many complaints that are felt by customers. This study aims to determine Product Quality, Tangibles, Reliability, Responsiveness, Assurance, Emphaty, Promotion and Customer Trust in Erha Skin Padang. The samples were determined by using the Stratified Random Sampling technique with a total of 56 customers (consumers). Data were collected through questionnaires and then analyzed statistically descriptive and Independent-Sample T-Test with the SPSS version 16 program. The results of the data analysis show that Product Quality, Tangibles, Reliability, Responsiveness and Emphasis are the main factors that determine the level of customer trust. Meanwhile, Assurance and Promotion have a less dominant contribution to customer trust</description><publisher lang="en-US">P3M Politeknik Negeri Banjarmasin</publisher><date>2021-06-30</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>https://ejurnal.poliban.ac.id/index.php/IJAAF/article/view/1166</identifier><identifier>10.31961/ijaaf.v1i1.1166</identifier><source lang="en-US">Indonesian Journal of Applied Accounting and Finance; Vol. 1 No. 1 (2021): June; 85-113</source><source>2828-8572</source><source>10.31961/ijaaf.v1i1</source><language>eng</language><relation>https://ejurnal.poliban.ac.id/index.php/IJAAF/article/view/1166/825</relation><rights lang="en-US">Copyright (c) 2021 Widia Wati Rizki</rights><rights lang="en-US">https://creativecommons.org/licenses/by/4.0</rights><recordID>article-1166</recordID></dc>
|
| language |
eng |
| format |
Journal:Article Journal Other:info:eu-repo/semantics/publishedVersion Other File:application/pdf File Journal:Journal |
| author |
Irdha Yusra Widia Wati Rizki |
| title |
Pengaruh Kualitas Produk, Kualitas Pelayanan dan Promosi terhadap Kepercayaan Pelanggan (Konsumen) di Erha Skin Padang |
| publisher |
P3M Politeknik Negeri Banjarmasin |
| publishDate |
2021 |
| topic |
Product Quality Tangibles Reliability Responsiveness Assurance Emphaty Promotion and Customer Trust |
| url |
https://ejurnal.poliban.ac.id/index.php/IJAAF/article/view/1166 https://ejurnal.poliban.ac.id/index.php/IJAAF/article/view/1166/825 |
| contents |
Companies engaged in the service sector must be able to maintain a good reputation in the eyes of their customers. However, there are still many complaints that are felt by customers. This study aims to determine Product Quality, Tangibles, Reliability, Responsiveness, Assurance, Emphaty, Promotion and Customer Trust in Erha Skin Padang. The samples were determined by using the Stratified Random Sampling technique with a total of 56 customers (consumers). Data were collected through questionnaires and then analyzed statistically descriptive and Independent-Sample T-Test with the SPSS version 16 program. The results of the data analysis show that Product Quality, Tangibles, Reliability, Responsiveness and Emphasis are the main factors that determine the level of customer trust. Meanwhile, Assurance and Promotion have a less dominant contribution to customer trust |
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Politeknik Negeri Banjarmasin |
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Akuntansi Keuangan Akuntansi Manajemen Akuntansi Syariah Keuangan Syariah |
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KOTA BANJARMASIN |
| province |
KALIMANTAN SELATAN |
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