Unveiling the Impact of Mobile Game Addiction and Negative e-WOM on Purchase Intention in Online Gaming Applications
| Main Authors: | Putra, Ronaldo Yolanda, Nuzula, Ifta Firdausa, Hidayat, Agus Syarip |
|---|---|
| Format: | Article info application/pdf Journal |
| Bahasa: | eng |
| Terbitan: |
The Indonesian Institute of Science and Technology Research
, 2024
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| Subjects: | |
| Online Access: |
https://journal.iistr.org/index.php/JMSD/article/view/513 https://journal.iistr.org/index.php/JMSD/article/view/513/443 |
| ctrlnum |
article-513 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">Unveiling the Impact of Mobile Game Addiction and Negative e-WOM on Purchase Intention in Online Gaming Applications</title><creator>Putra, Ronaldo Yolanda</creator><creator>Nuzula, Ifta Firdausa</creator><creator>Hidayat, Agus Syarip</creator><subject lang="en-US">e-WOM</subject><subject lang="en-US">Gaming Applications</subject><subject lang="en-US">Mobile Game</subject><subject lang="en-US">Purchase Intention</subject><description lang="en-US">This study investigated the impact of mobile game addiction, loyalty, and negative e-WOM on purchase intention in online gaming applications, using a questionnaire distributed to PUBG Mobile players through game communities on WhatsApp and Telegram. The study found that online game addiction has a significant effect on online game loyalty, and online game loyalty has a significant effect on purchase intention. Additionally, online game addiction has a significant effect on negative e-WOM, and negative e-WOM has a significant effect on purchase intention. Game addiction also has a significant effect on purchase intention. These findings contribute to filling the research gap in the literature on the relationship between game addiction, loyalty, negative e-WOM, and purchase intention. The study emphasizes the importance of game developers and marketers understanding and managing these factors to encourage purchase intention in online gaming applications.</description><publisher lang="en-US">The Indonesian Institute of Science and Technology Research</publisher><date>2024-04-28</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>https://journal.iistr.org/index.php/JMSD/article/view/513</identifier><identifier>10.56741/jmsd.v3i02.513</identifier><source lang="en-US">Journal of Management Studies and Development; Vol. 3 No. 02 (2024): Forthcoming Issue - Journal of Management Studies and Development; 81-94</source><source>2962-5467</source><source>2962-5955</source><source>10.56741/jmsd.v3i02</source><language>eng</language><relation>https://journal.iistr.org/index.php/JMSD/article/view/513/443</relation><rights lang="en-US">Copyright (c) 2024 Ronaldo Yolanda Putra, Ifta Firdausa Nuzula, Agus Syarip Hidayat</rights><rights lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</rights><recordID>article-513</recordID></dc>
|
| language |
eng |
| format |
Journal:Article Journal Other:info:eu-repo/semantics/publishedVersion Other File:application/pdf File Journal:Journal |
| author |
Putra, Ronaldo Yolanda Nuzula, Ifta Firdausa Hidayat, Agus Syarip |
| title |
Unveiling the Impact of Mobile Game Addiction and Negative e-WOM on Purchase Intention in Online Gaming Applications |
| publisher |
The Indonesian Institute of Science and Technology Research |
| publishDate |
2024 |
| topic |
e-WOM Gaming Applications Mobile Game Purchase Intention |
| url |
https://journal.iistr.org/index.php/JMSD/article/view/513 https://journal.iistr.org/index.php/JMSD/article/view/513/443 |
| contents |
This study investigated the impact of mobile game addiction, loyalty, and negative e-WOM on purchase intention in online gaming applications, using a questionnaire distributed to PUBG Mobile players through game communities on WhatsApp and Telegram. The study found that online game addiction has a significant effect on online game loyalty, and online game loyalty has a significant effect on purchase intention. Additionally, online game addiction has a significant effect on negative e-WOM, and negative e-WOM has a significant effect on purchase intention. Game addiction also has a significant effect on purchase intention. These findings contribute to filling the research gap in the literature on the relationship between game addiction, loyalty, negative e-WOM, and purchase intention. The study emphasizes the importance of game developers and marketers understanding and managing these factors to encourage purchase intention in online gaming applications. |
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IOS20041.article-513 |
| institution |
Indonesian Institute of Science and Technology Research |
| institution_id |
10707 |
| institution_type |
library:public library |
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Indonesian Institute of Science and Technology Research (IISTR) |
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7954 |
| collection |
Journal of Management Studies and Development |
| repository_id |
20041 |
| subject_area |
Management Studies Accounting Business Organization Theory |
| city |
KOTA YOGYAKARTA |
| province |
DAERAH ISTIMEWA YOGYAKARTA |
| repoId |
IOS20041 |
| first_indexed |
2024-06-11T03:03:49Z |
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2024-06-13T03:35:53Z |
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dc |
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1801715898556350464 |
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9.9049015 |