The Influnce E-Commerce Shopee Strategic Online Purchasing Decision Generation Z in Panam Pekanbaru
| Main Author: | Ermansyah, Ermansyah |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Basecamp Economics PubMed
, 2024
|
| Subjects: | |
| Online Access: |
https://basecampecopubmed.com/index.php/injeba/article/view/19 https://basecampecopubmed.com/index.php/injeba/article/view/19/19 |
| ctrlnum |
article-19 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">The Influnce E-Commerce Shopee Strategic Online Purchasing Decision Generation Z in Panam Pekanbaru</title><creator>Ermansyah, Ermansyah</creator><subject lang="en-US">E-Commerce</subject><subject lang="en-US">Shopee Strategic</subject><subject lang="en-US">Strategic Online</subject><subject lang="en-US">Purchasing Decision</subject><subject lang="en-US">Gen Z</subject><subject lang="en-US">Pekanbaru</subject><description lang="en-US">E-Commerce competition is becoming increasingly attractive in the world of online shopping, it requires a special strategy in order to compete competitively, E Commerce Shoope performs a Twin Date Event Strategy, Flash Sale, and Free Shipping Cost, Population in this study amounts to 100 people using purposive sampling methods.&nbsp; Based on the results of this study, Twins Date Events, Flash Sale and Free Shipping have influenced purchasing decisions both partially and simultaneously. The results of the Determination Coefficient show that the magnitude of the influence of both free variables together on the bound variable is 54.7% and the remaining 45.3% is another variable not studied. Future research could delve into these unexplored variables to provide a more comprehensive understanding of what drives purchasing decisions in the e-commerce sector. Understanding these additional factors could further assist e-commerce platforms like Shoope in refining their marketing strategies, ensuring they not only attract but also retain customers in a highly competitive market.
&nbsp;</description><publisher lang="en-US">Basecamp Economics PubMed</publisher><date>2024-03-16</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>https://basecampecopubmed.com/index.php/injeba/article/view/19</identifier><identifier>10.5281/zenodo.10825256</identifier><source lang="en-US">InJEBA : International Journal of Economics, Business and Accounting; Vol. 2 No. 1 (2024): InJEBA (March); 94-101</source><source>3032-3754</source><language>eng</language><relation>https://basecampecopubmed.com/index.php/injeba/article/view/19/19</relation><rights lang="en-US">Copyright (c) 2024 Ermansyah Ermansyah</rights><rights lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</rights><recordID>article-19</recordID></dc>
|
| language |
eng |
| format |
Journal:Article Journal Other:info:eu-repo/semantics/publishedVersion Other File:application/pdf File Journal:eJournal |
| author |
Ermansyah, Ermansyah |
| title |
The Influnce E-Commerce Shopee Strategic Online Purchasing Decision Generation Z in Panam Pekanbaru |
| publisher |
Basecamp Economics PubMed |
| publishDate |
2024 |
| topic |
E-Commerce Shopee Strategic Strategic Online Purchasing Decision Gen Z Pekanbaru |
| url |
https://basecampecopubmed.com/index.php/injeba/article/view/19 https://basecampecopubmed.com/index.php/injeba/article/view/19/19 |
| contents |
E-Commerce competition is becoming increasingly attractive in the world of online shopping, it requires a special strategy in order to compete competitively, E Commerce Shoope performs a Twin Date Event Strategy, Flash Sale, and Free Shipping Cost, Population in this study amounts to 100 people using purposive sampling methods. Based on the results of this study, Twins Date Events, Flash Sale and Free Shipping have influenced purchasing decisions both partially and simultaneously. The results of the Determination Coefficient show that the magnitude of the influence of both free variables together on the bound variable is 54.7% and the remaining 45.3% is another variable not studied. Future research could delve into these unexplored variables to provide a more comprehensive understanding of what drives purchasing decisions in the e-commerce sector. Understanding these additional factors could further assist e-commerce platforms like Shoope in refining their marketing strategies, ensuring they not only attract but also retain customers in a highly competitive market.
|
| id |
IOS20053.article-19 |
| institution |
Basecamp Economics PubMed |
| institution_id |
10721 |
| institution_type |
library:special library |
| library |
InJEBA : International Journal of Economics, Business and Accounting |
| library_id |
7958 |
| collection |
InJEBA : International Journal of Economics, Business and Accounting (7958) |
| repository_id |
20053 |
| subject_area |
Economics Business Accounting Auditing |
| city |
KOTA PEKANBARU |
| province |
RIAU |
| repoId |
IOS20053 |
| first_indexed |
2024-06-13T08:48:52Z |
| last_indexed |
2024-06-13T08:48:52Z |
| recordtype |
dc |
| _version_ |
1801735301946671104 |
| score |
9.9049015 |