Factors Influencing MSME’s Interest In Transacting In E-Commerce
| Main Authors: | Fabillah, Ikhsan Habib, Prasetyo, Tri Joko, Sudrajat, Sudrajat |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Basecamp Economics PubMed
, 2024
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| Subjects: | |
| Online Access: |
https://basecampecopubmed.com/index.php/injeba/article/view/44 https://basecampecopubmed.com/index.php/injeba/article/view/44/28 |
| ctrlnum |
article-44 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">Factors Influencing MSME’s Interest In Transacting In E-Commerce</title><creator>Fabillah, Ikhsan Habib</creator><creator>Prasetyo, Tri Joko</creator><creator>Sudrajat, Sudrajat</creator><subject lang="en-US">Perceived Usefulness</subject><subject lang="en-US">Perceived Ease To Use</subject><subject lang="en-US">Social Perception</subject><subject lang="en-US">Perceived Trust</subject><subject lang="en-US">Perceived Enjoyment</subject><subject lang="en-US">Perceived Profit</subject><description lang="en-US">The purpose of this study is to provide empirical evidence regarding the factors that influence MSME interest in transacting in e-commerce. This research was conducted in Lampung province which consists of 13 districts and 2 municipalities with analysis of MSME that have used e-commerce as a place to sell, where the sample in this study was 400 respondents. The sampling technique used was nonprobability sampling. The data analysis method used is a quantitative method using the Structural Equation Model (SEM) model. The results of this research show that perceived usefulness, perceived ease to use, social perception do not influence MSMEs’ interest in transacting in e-commerce. Meanwhile, perceived trust, perceived enjoyment and perceived profits have a positive and significant effect on MSME interest in transacting in e-commerce</description><publisher lang="en-US">Basecamp Economics PubMed</publisher><date>2024-06-06</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>https://basecampecopubmed.com/index.php/injeba/article/view/44</identifier><identifier>10.5281/zenodo.11507000</identifier><source lang="en-US">InJEBA : International Journal of Economics, Business and Accounting; Vol. 2 No. 2 (2024): InJEBA (June); 137-155</source><source>3032-3754</source><language>eng</language><relation>https://basecampecopubmed.com/index.php/injeba/article/view/44/28</relation><rights lang="en-US">Copyright (c) 2024 Ikhsan Habib Fabillah Habib, Tri Joko Prasetyo, Sudrajat Sudrajat</rights><rights lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</rights><recordID>article-44</recordID></dc>
|
| language |
eng |
| format |
Journal:Article Journal Other:info:eu-repo/semantics/publishedVersion Other File:application/pdf File Journal:eJournal |
| author |
Fabillah, Ikhsan Habib Prasetyo, Tri Joko Sudrajat, Sudrajat |
| title |
Factors Influencing MSME’s Interest In Transacting In E-Commerce |
| publisher |
Basecamp Economics PubMed |
| publishDate |
2024 |
| topic |
Perceived Usefulness Perceived Ease To Use Social Perception Perceived Trust Perceived Enjoyment Perceived Profit |
| url |
https://basecampecopubmed.com/index.php/injeba/article/view/44 https://basecampecopubmed.com/index.php/injeba/article/view/44/28 |
| contents |
The purpose of this study is to provide empirical evidence regarding the factors that influence MSME interest in transacting in e-commerce. This research was conducted in Lampung province which consists of 13 districts and 2 municipalities with analysis of MSME that have used e-commerce as a place to sell, where the sample in this study was 400 respondents. The sampling technique used was nonprobability sampling. The data analysis method used is a quantitative method using the Structural Equation Model (SEM) model. The results of this research show that perceived usefulness, perceived ease to use, social perception do not influence MSMEs’ interest in transacting in e-commerce. Meanwhile, perceived trust, perceived enjoyment and perceived profits have a positive and significant effect on MSME interest in transacting in e-commerce |
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IOS20053.article-44 |
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Basecamp Economics PubMed |
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10721 |
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library:special library |
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InJEBA : International Journal of Economics, Business and Accounting |
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7958 |
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InJEBA : International Journal of Economics, Business and Accounting (7958) |
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20053 |
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Economics Business Accounting Auditing |
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KOTA PEKANBARU |
| province |
RIAU |
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IOS20053 |
| first_indexed |
2024-06-13T08:48:52Z |
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2024-06-13T08:48:52Z |
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