The Influence Of Brand Love And Brand Trust On Repurchase Intention Through Consumer Satisfaction Of Indomie Products In Pekanbaru City
| Main Authors: | Kennedy, Nurul Fadilla, Wijayanto, Gatot, Nursanti, Aida |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Basecamp Economics PubMed
, 2024
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| Subjects: | |
| Online Access: |
https://basecampecopubmed.com/index.php/injeba/article/view/50 https://basecampecopubmed.com/index.php/injeba/article/view/50/29 |
| ctrlnum |
article-50 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">The Influence Of Brand Love And Brand Trust On Repurchase Intention Through Consumer Satisfaction Of Indomie Products In Pekanbaru City</title><creator>Kennedy, Nurul Fadilla</creator><creator>Wijayanto, Gatot</creator><creator>Nursanti, Aida</creator><subject lang="en-US">Brand Love</subject><subject lang="en-US">Brand Trust</subject><subject lang="en-US">Repurchase Intention</subject><subject lang="en-US">Consumer Satisfaction</subject><description lang="en-US">This study was conducted to determine the effect of Brand Love and Brand Trust on Repurchase Intention through Consumer Satisfaction of Indomie products in Pekanbaru City. The population in this study are consumers who know and have bought Indomie products. In sampling using nonprobability sampling with purposive sampling technique so that a sample of 114 respondents was obtained. The data analysis method uses Structural Equation Modeling (SEM) with the SmartPLS version 4 program. The results showed that Brand Love and Brand Trust affect the Consumer Satisfaction of Indomie products in Pekanbaru City. Brand Love and Brand Trust affect Repurchase Intention in Indomie products in Pekanbaru City. Consumer Satisfaction affects Repurchase Intention in Indomie products in Pekanbaru City. Brand Love and Brand Trust affect Repurchase Intention through Consumer Satisfaction of Indomie products in Pekanbaru City. &nbsp;</description><publisher lang="en-US">Basecamp Economics PubMed</publisher><date>2024-06-12</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>https://basecampecopubmed.com/index.php/injeba/article/view/50</identifier><identifier>10.5281/zenodo.11617624</identifier><source lang="en-US">InJEBA : International Journal of Economics, Business and Accounting; Vol. 2 No. 2 (2024): InJEBA (June); 156-170</source><source>3032-3754</source><language>eng</language><relation>https://basecampecopubmed.com/index.php/injeba/article/view/50/29</relation><rights lang="en-US">Copyright (c) 2024 Nurul Fadilla Kennedy, Gatot Wijayanto, Aida Nursanti</rights><rights lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</rights><recordID>article-50</recordID></dc>
|
| language |
eng |
| format |
Journal:Article Journal Other:info:eu-repo/semantics/publishedVersion Other File:application/pdf File Journal:eJournal |
| author |
Kennedy, Nurul Fadilla Wijayanto, Gatot Nursanti, Aida |
| title |
The Influence Of Brand Love And Brand Trust On Repurchase Intention Through Consumer Satisfaction Of Indomie Products In Pekanbaru City |
| publisher |
Basecamp Economics PubMed |
| publishDate |
2024 |
| topic |
Brand Love Brand Trust Repurchase Intention Consumer Satisfaction |
| url |
https://basecampecopubmed.com/index.php/injeba/article/view/50 https://basecampecopubmed.com/index.php/injeba/article/view/50/29 |
| contents |
This study was conducted to determine the effect of Brand Love and Brand Trust on Repurchase Intention through Consumer Satisfaction of Indomie products in Pekanbaru City. The population in this study are consumers who know and have bought Indomie products. In sampling using nonprobability sampling with purposive sampling technique so that a sample of 114 respondents was obtained. The data analysis method uses Structural Equation Modeling (SEM) with the SmartPLS version 4 program. The results showed that Brand Love and Brand Trust affect the Consumer Satisfaction of Indomie products in Pekanbaru City. Brand Love and Brand Trust affect Repurchase Intention in Indomie products in Pekanbaru City. Consumer Satisfaction affects Repurchase Intention in Indomie products in Pekanbaru City. Brand Love and Brand Trust affect Repurchase Intention through Consumer Satisfaction of Indomie products in Pekanbaru City. |
| id |
IOS20053.article-50 |
| institution |
Basecamp Economics PubMed |
| institution_id |
10721 |
| institution_type |
library:special library |
| library |
InJEBA : International Journal of Economics, Business and Accounting |
| library_id |
7958 |
| collection |
InJEBA : International Journal of Economics, Business and Accounting (7958) |
| repository_id |
20053 |
| subject_area |
Economics Business Accounting Auditing |
| city |
KOTA PEKANBARU |
| province |
RIAU |
| repoId |
IOS20053 |
| first_indexed |
2024-06-13T08:48:52Z |
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2024-06-13T08:48:52Z |
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dc |
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1801735301959254016 |
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9.9049015 |