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Di Era Covid-19 Studi Kecamatan Konda 1 Kabupaten Konawe Selatan

Main Authors: Imran, Muhammad, Wahid Mongkito, Abdul, Apipah Haeriah, Nur
Format: Article info application/pdf Journal
Bahasa: eng
Terbitan: INSTITUT AGAMA ISLAM TARBIYATUT THOLABAH LAMONGAN, INDONESIA , 2022
Subjects:
Marketing Strategy
Online Marketing
MSMEs
Covid-19
Online Access: https://ejournal.iai-tabah.ac.id/index.php/madinah/article/view/1371
https://ejournal.iai-tabah.ac.id/index.php/madinah/article/view/1371/922
ctrlnum article-1371
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">Di Era Covid-19 Studi Kecamatan Konda 1 Kabupaten Konawe Selatan</title><creator>Imran, Muhammad</creator><creator>Wahid Mongkito, Abdul</creator><creator>Apipah Haeriah, Nur</creator><subject lang="en-US">Marketing Strategy</subject><subject lang="en-US">Online Marketing</subject><subject lang="en-US">MSMEs</subject><subject lang="en-US">Covid-19</subject><description lang="en-US">This study aims to find out online marketing strategies implemented before Covid-19, online marketing strategies implemented in the Covid-19 Era and online marketing strategies according to an Islamic economic perspective by Ud. Simple Kec. Konda 1 Kab. South Konawe, in the context of online marketing strategies. The urgency of this research is to provide a scientific explanation of online marketing strategies implemented before, during the Covid-19 Era and online marketing strategies according to an Islamic economic perspective by Ud. Simple Kec. Konda 1 Kab. South Conawe. This study uses descriptive qualitative methods with data collection techniques of observation, interviews and documentation. Data reduction analysis techniques, data presentation, and drawing conclusions. The results of the study can be concluded that the online marketing strategy implemented by Ud. It was simple before Covid-19, namely by using the 4P strategy, namely Promotion and Place. But since the Covid-19 outbreak, Ud. Simple experienced a very drastic decline so that the owner must improve the strategy used. Islamic economic review in the online marketing strategy carried out by Ud. Simple Kec. Konda 1 Kab. South Konawe is in accordance with the marketing strategy carried out by Rasulullah, namely Segmentation, Targeting and Positioning. And it is in accordance with the character of Islamic marketing which includes Divinity, Ethics, Realism, and Humanity. As well as not having elements that are not in accordance with Islamic law such as Tadlis, Gharar, Ba'I Najasy, Riba and Ikhtikar.</description><publisher lang="en-US">INSTITUT AGAMA ISLAM TARBIYATUT THOLABAH LAMONGAN, INDONESIA</publisher><date>2022-06-01</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>https://ejournal.iai-tabah.ac.id/index.php/madinah/article/view/1371</identifier><identifier>10.58518/madinah.v9i1.1371</identifier><source lang="en-US">Madinah: Jurnal Studi Islam; Vol. 9 No. 1 (2022): Madinah: Jurnal Studi Islam; 55-72</source><source lang="id-ID">MADINAH; Vol 9 No 1 (2022): Madinah: Jurnal Studi Islam; 55-72</source><source>2620-9497</source><source>1978-659X</source><source>10.58518/madinah.v9i1</source><language>eng</language><relation>https://ejournal.iai-tabah.ac.id/index.php/madinah/article/view/1371/922</relation><relation>10.58518/madinah.v9i1.1371.g922</relation><rights lang="en-US">Copyright (c) 2022 https://ejournal.iai-tabah.ac.id/index.php/madinah</rights><rights lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</rights><recordID>article-1371</recordID></dc>
language eng
format Journal:Article
Journal
Other:info:eu-repo/semantics/publishedVersion
Other
File:application/pdf
File
Journal:Journal
author Imran, Muhammad
Wahid Mongkito, Abdul
Apipah Haeriah, Nur
title Di Era Covid-19 Studi Kecamatan Konda 1 Kabupaten Konawe Selatan
publisher INSTITUT AGAMA ISLAM TARBIYATUT THOLABAH LAMONGAN, INDONESIA
publishDate 2022
topic Marketing Strategy
Online Marketing
MSMEs
Covid-19
url https://ejournal.iai-tabah.ac.id/index.php/madinah/article/view/1371
https://ejournal.iai-tabah.ac.id/index.php/madinah/article/view/1371/922
contents This study aims to find out online marketing strategies implemented before Covid-19, online marketing strategies implemented in the Covid-19 Era and online marketing strategies according to an Islamic economic perspective by Ud. Simple Kec. Konda 1 Kab. South Konawe, in the context of online marketing strategies. The urgency of this research is to provide a scientific explanation of online marketing strategies implemented before, during the Covid-19 Era and online marketing strategies according to an Islamic economic perspective by Ud. Simple Kec. Konda 1 Kab. South Conawe. This study uses descriptive qualitative methods with data collection techniques of observation, interviews and documentation. Data reduction analysis techniques, data presentation, and drawing conclusions. The results of the study can be concluded that the online marketing strategy implemented by Ud. It was simple before Covid-19, namely by using the 4P strategy, namely Promotion and Place. But since the Covid-19 outbreak, Ud. Simple experienced a very drastic decline so that the owner must improve the strategy used. Islamic economic review in the online marketing strategy carried out by Ud. Simple Kec. Konda 1 Kab. South Konawe is in accordance with the marketing strategy carried out by Rasulullah, namely Segmentation, Targeting and Positioning. And it is in accordance with the character of Islamic marketing which includes Divinity, Ethics, Realism, and Humanity. As well as not having elements that are not in accordance with Islamic law such as Tadlis, Gharar, Ba'I Najasy, Riba and Ikhtikar.
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first_indexed 2024-06-11T02:24:03Z
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