Pengaruh Brand Awareness, Transparansi dan Kepercayaan Dalam Menyalurkan ZIS Di Aplikasi kitabisa.com: (Studi Mahasiswa Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Alauddin Makassar)

Main Authors: Wardy Putra, Trisno, Abidah, Nurul, Khaerunnisa, Ummu, Risma, Risma
Format: Article info application/pdf Journal
Bahasa: eng
Terbitan: INSTITUT AGAMA ISLAM TARBIYATUT THOLABAH LAMONGAN, INDONESIA , 2022
Subjects:
Online Access: https://ejournal.iai-tabah.ac.id/index.php/madinah/article/view/1381
https://ejournal.iai-tabah.ac.id/index.php/madinah/article/view/1381/933
ctrlnum article-1381
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">Pengaruh Brand Awareness, Transparansi dan Kepercayaan Dalam Menyalurkan ZIS Di Aplikasi kitabisa.com: (Studi Mahasiswa Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Alauddin Makassar)</title><creator>Wardy Putra, Trisno</creator><creator>Abidah, Nurul</creator><creator>Khaerunnisa, Ummu</creator><creator>Risma, Risma</creator><subject lang="en-US">Brand Awareness</subject><subject lang="en-US">Transparant</subject><description lang="en-US">In the digital era as it is today, it is no stranger to the people of the capital city with digital developments, especially in the financial sector, financial technology that offers many conveniences from helping buying and selling transactions to offering payment systems for social activities such as zakat, fundraising and donations. Therefore, the reason for making this research is to find out the extent of the influence of Brand Awareness, Transparency and Student Trust in distributing ZIS in the Kitabisa.Com application. This study uses quantitative methods where this study uses primary data through questionnaires and secondary data from various sources such as journals, theses and related articles. So that the hypothesis in this test is accepted, it means that simultaneously the independent variables have a real influence on the dependent variable and together the Independent variables (brand awareness, transparency and trust) have a significant effect on Y (the decision to distribute ZIS on the Kitabisa.Com application)</description><publisher lang="en-US">INSTITUT AGAMA ISLAM TARBIYATUT THOLABAH LAMONGAN, INDONESIA</publisher><date>2022-12-01</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>https://ejournal.iai-tabah.ac.id/index.php/madinah/article/view/1381</identifier><identifier>10.58518/madinah.v9i2.1381</identifier><source lang="en-US">Madinah: Jurnal Studi Islam; Vol. 9 No. 2 (2022): Madinah: Jurnal Studi Islam; 184-205</source><source lang="id-ID">MADINAH; Vol 9 No 2 (2022): Madinah: Jurnal Studi Islam; 184-205</source><source>2620-9497</source><source>1978-659X</source><source>10.58518/madinah.v9i2</source><language>eng</language><relation>https://ejournal.iai-tabah.ac.id/index.php/madinah/article/view/1381/933</relation><relation>10.58518/madinah.v9i2.1381.g933</relation><rights lang="en-US">Copyright (c) 2022 https://ejournal.iai-tabah.ac.id/index.php/madinah</rights><rights lang="en-US">http://creativecommons.org/licenses/by-sa/4.0/</rights><recordID>article-1381</recordID></dc>
language eng
format Journal:Article
Journal
Other:info:eu-repo/semantics/publishedVersion
Other
File:application/pdf
File
Journal:Journal
author Wardy Putra, Trisno
Abidah, Nurul
Khaerunnisa, Ummu
Risma, Risma
title Pengaruh Brand Awareness, Transparansi dan Kepercayaan Dalam Menyalurkan ZIS Di Aplikasi kitabisa.com: (Studi Mahasiswa Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Alauddin Makassar)
publisher INSTITUT AGAMA ISLAM TARBIYATUT THOLABAH LAMONGAN, INDONESIA
publishDate 2022
topic Brand Awareness
Transparant
url https://ejournal.iai-tabah.ac.id/index.php/madinah/article/view/1381
https://ejournal.iai-tabah.ac.id/index.php/madinah/article/view/1381/933
contents In the digital era as it is today, it is no stranger to the people of the capital city with digital developments, especially in the financial sector, financial technology that offers many conveniences from helping buying and selling transactions to offering payment systems for social activities such as zakat, fundraising and donations. Therefore, the reason for making this research is to find out the extent of the influence of Brand Awareness, Transparency and Student Trust in distributing ZIS in the Kitabisa.Com application. This study uses quantitative methods where this study uses primary data through questionnaires and secondary data from various sources such as journals, theses and related articles. So that the hypothesis in this test is accepted, it means that simultaneously the independent variables have a real influence on the dependent variable and together the Independent variables (brand awareness, transparency and trust) have a significant effect on Y (the decision to distribute ZIS on the Kitabisa.Com application)
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