Cover Image

Pengaruh Service Quality, Preceived Value dan Brand Image Terhadap Loyalitas Pelanggan Trans Lulo Kota Kendari

Main Author: Rahman, Muljibir
Format: Article info application/pdf Journal
Bahasa: eng
Terbitan: INSTITUT AGAMA ISLAM TARBIYATUT THOLABAH LAMONGAN, INDONESIA , 2021
Subjects:
Service Quality
Perceived Value
Brand Image
Consumer Loyalty
Online Access: https://ejournal.iai-tabah.ac.id/index.php/madinah/article/view/1477
https://ejournal.iai-tabah.ac.id/index.php/madinah/article/view/1477/1013
ctrlnum article-1477
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">Pengaruh Service Quality, Preceived Value dan Brand Image Terhadap Loyalitas Pelanggan Trans Lulo Kota Kendari</title><creator>Rahman, Muljibir </creator><subject lang="en-US">Service Quality</subject><subject lang="en-US">Perceived Value</subject><subject lang="en-US">Brand Image</subject><subject lang="en-US">Consumer Loyalty</subject><description lang="en-US">This study aims to analyze the relationship between the variables of Service Quality, Preceived Value, Brand Image and Consumer Loyalty through a case study on Trans Lulo Bus passengers in Kendari City. The sampling technique used in this research is to use the purposive sampling method. The sample used in this study is the Kendari city community who have used the Kendari City Translulo transportation service. The number of samples in this study were 94 people. The analytical method used in this study uses Structural Equation Modeling (SEM) using the SMART PLS 3.0 program. The results of this study indicate that Brand Image and Service Quality have a positive and significant effect on customer loyalty, then perceived value has a positive and significant effect on brand image. While perceived value does not have a positive and significant effect on Customer Loyalty, then Service Quality has no significant effect on Brand Image</description><publisher lang="en-US">INSTITUT AGAMA ISLAM TARBIYATUT THOLABAH LAMONGAN, INDONESIA</publisher><date>2021-06-01</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>https://ejournal.iai-tabah.ac.id/index.php/madinah/article/view/1477</identifier><identifier>10.58518/madinah.v8i1.1477</identifier><source lang="en-US">Madinah: Jurnal Studi Islam; Vol. 8 No. 1 (2021): Madinah: Jurnal Studi Islam; 119-130</source><source lang="id-ID">MADINAH; Vol 8 No 1 (2021): Madinah: Jurnal Studi Islam; 119-130</source><source>2620-9497</source><source>1978-659X</source><source>10.58518/madinah.v8i1</source><language>eng</language><relation>https://ejournal.iai-tabah.ac.id/index.php/madinah/article/view/1477/1013</relation><relation>10.58518/madinah.v8i1.1477.g1013</relation><rights lang="en-US">Copyright (c) 2021 https://ejournal.iai-tabah.ac.id/index.php/madinah</rights><rights lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</rights><recordID>article-1477</recordID></dc>
language eng
format Journal:Article
Journal
Other:info:eu-repo/semantics/publishedVersion
Other
File:application/pdf
File
Journal:Journal
author Rahman, Muljibir
title Pengaruh Service Quality, Preceived Value dan Brand Image Terhadap Loyalitas Pelanggan Trans Lulo Kota Kendari
publisher INSTITUT AGAMA ISLAM TARBIYATUT THOLABAH LAMONGAN, INDONESIA
publishDate 2021
topic Service Quality
Perceived Value
Brand Image
Consumer Loyalty
url https://ejournal.iai-tabah.ac.id/index.php/madinah/article/view/1477
https://ejournal.iai-tabah.ac.id/index.php/madinah/article/view/1477/1013
contents This study aims to analyze the relationship between the variables of Service Quality, Preceived Value, Brand Image and Consumer Loyalty through a case study on Trans Lulo Bus passengers in Kendari City. The sampling technique used in this research is to use the purposive sampling method. The sample used in this study is the Kendari city community who have used the Kendari City Translulo transportation service. The number of samples in this study were 94 people. The analytical method used in this study uses Structural Equation Modeling (SEM) using the SMART PLS 3.0 program. The results of this study indicate that Brand Image and Service Quality have a positive and significant effect on customer loyalty, then perceived value has a positive and significant effect on brand image. While perceived value does not have a positive and significant effect on Customer Loyalty, then Service Quality has no significant effect on Brand Image
id IOS20063.article-1477
institution Institut Agama Islam Tarbiyatut Tholabah Lamongan
institution_id 3479
institution_type library:university
library
library Madinah: Jurnal Studi Islam
library_id 7966
collection Madinah: Jurnal Studi Islam
repository_id 20063
city LAMONGAN
province JAWA TIMUR
repoId IOS20063
first_indexed 2024-06-11T02:24:22Z
last_indexed 2024-06-11T02:24:22Z
recordtype dc
_version_ 1801530792339308544
score 9.9049015

Lihat Juga