Penerapan Endorsment Terhadap Kegiatan Promosi Produk Dalam Persefektif Ekonomi Islam
| Main Authors: | Fata, Zainol, Azam, Ilyas Nurul |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Sekolah Tinggi Agama Islam At-Tahdzib Ngoro Jombang
, 2024
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| Subjects: | |
| Online Access: |
https://ejournal.staiat-tahdzib.ac.id/j-mabes/article/view/383 https://ejournal.staiat-tahdzib.ac.id/j-mabes/article/view/383/289 |
| ctrlnum |
article-383 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">Penerapan Endorsment Terhadap Kegiatan Promosi Produk Dalam Persefektif Ekonomi Islam</title><title lang="id-ID">APPLICATION OF ENDORSMENT TO PRODUCT PROMOTION ACTIVITIES IN AN ISLAMIC ECONOMIC PERSPECTIVE</title><creator>Fata, Zainol</creator><creator>Azam, Ilyas Nurul</creator><subject lang="id-ID">Endorsment</subject><subject lang="id-ID">Islamic Economics</subject><subject lang="en-US">Endorsment</subject><subject lang="en-US">Islamic Economics</subject><description lang="en-US">Nowadays, in the modern era, the use of marketing strategies aims to modify and introduce existing products to the wider community. Along with the times and accompanied by technological developments, the use of advertising as a promotional medium has changed. One way or steps that companies can take to create advertisements that are appropriate to the current era in marketing their products is by using endorsements.
The goal to be achieved in this writing is how the social economy views the use of endorsements in promotional activities
The research uses the approach used in this research, namely using a qualitative descriptive approach, while the type of research used in this research is literature.
The results of this research are that endorsements are one type of muamalah that is not prohibited in Islam, but there is nothing prohibited in this activity in sharia provisions</description><description lang="id-ID">Backgound. Nowadays, in the modern era, the use of marketing strategies aims to modify and introduce existing products to the wider community. Along with the times and accompanied by technological developments, the use of advertising as a promotional medium has changed. One way or steps that companies can take to create advertisements that are appropriate to the current era in marketing their products is by using endorsements.
Aim : The goal to be achieved in this writing is how the social economy views the use of endorsements in promotional activities
Methods. The research uses the approach used in this research, namely using a qualitative descriptive approach, while the type of research used in this research is literature.
Results. The results of this research are that endorsements are one type of muamalah that is not prohibited in Islam, but there is nothing prohibited in this activity in sharia provisions</description><publisher lang="en-US">Sekolah Tinggi Agama Islam At-Tahdzib Ngoro Jombang</publisher><date>2024-04-20</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>File:application/pdf</type><identifier>https://ejournal.staiat-tahdzib.ac.id/j-mabes/article/view/383</identifier><identifier>10.61181/j-mabes.v1i2.383</identifier><source lang="en-US">J-Mabes: Jurnal Manajemen, Akuntansi, Bisnis dan Studi Ekonomi Syariah; Vol. 1 No. 2 (2024): J-Mabes; 11-18</source><source lang="id-ID">J-Mabes: Jurnal Manajemen, Akuntansi, Bisnis dan Studi Ekonomi Syariah; Vol 1 No 2 (2024): J-Mabes; 11-18</source><source>3031-8602</source><source>3032-5544</source><language>eng</language><relation>https://ejournal.staiat-tahdzib.ac.id/j-mabes/article/view/383/289</relation><rights lang="en-US">Copyright (c) 2024 J-Mabes: Jurnal Manajemen, Akuntansi, Bisnis dan Studi Ekonomi Syariah</rights><rights lang="en-US">https://creativecommons.org/licenses/by/4.0</rights><recordID>article-383</recordID></dc>
|
| language |
eng |
| format |
Journal:Article Journal Other:info:eu-repo/semantics/publishedVersion Other File:application/pdf File Journal:eJournal |
| author |
Fata, Zainol Azam, Ilyas Nurul |
| title |
Penerapan Endorsment Terhadap Kegiatan Promosi Produk Dalam Persefektif Ekonomi Islam |
| publisher |
Sekolah Tinggi Agama Islam At-Tahdzib Ngoro Jombang |
| publishDate |
2024 |
| topic |
Endorsment Islamic Economics |
| url |
https://ejournal.staiat-tahdzib.ac.id/j-mabes/article/view/383 https://ejournal.staiat-tahdzib.ac.id/j-mabes/article/view/383/289 |
| contents |
Nowadays, in the modern era, the use of marketing strategies aims to modify and introduce existing products to the wider community. Along with the times and accompanied by technological developments, the use of advertising as a promotional medium has changed. One way or steps that companies can take to create advertisements that are appropriate to the current era in marketing their products is by using endorsements.
The goal to be achieved in this writing is how the social economy views the use of endorsements in promotional activities
The research uses the approach used in this research, namely using a qualitative descriptive approach, while the type of research used in this research is literature.
The results of this research are that endorsements are one type of muamalah that is not prohibited in Islam, but there is nothing prohibited in this activity in sharia provisions Backgound. Nowadays, in the modern era, the use of marketing strategies aims to modify and introduce existing products to the wider community. Along with the times and accompanied by technological developments, the use of advertising as a promotional medium has changed. One way or steps that companies can take to create advertisements that are appropriate to the current era in marketing their products is by using endorsements. Aim : The goal to be achieved in this writing is how the social economy views the use of endorsements in promotional activities Methods. The research uses the approach used in this research, namely using a qualitative descriptive approach, while the type of research used in this research is literature. Results. The results of this research are that endorsements are one type of muamalah that is not prohibited in Islam, but there is nothing prohibited in this activity in sharia provisions |
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STAI At-Tahdzib Rejoagung Ngoro Jombang |
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Ekonomi dan Bisnis Islam At-Tahdzib |
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2024-06-13T01:26:45Z |
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