PENGARUH BRAND IMAGE, LABEL HALAL DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA SALIMAH FOOD PEKANBARU: Citra merek, label halal, word of mouth, keputusan pembelian
Main Authors: | Audrey Sumarno, Dimas, Julina, Julina |
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Format: | Article info application/pdf eJournal |
Bahasa: | ind |
Terbitan: |
Fakultas Ekonomi dan Ilmu Sosial
, 2023
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Subjects: | |
Online Access: |
https://jom.uin-suska.ac.id/index.php/JEIS/article/view/1642 https://jom.uin-suska.ac.id/index.php/JEIS/article/view/1642/288 |