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PENGARUH PROMOSI DAN PELAYANAN RITEL TERHADAP PEMBELIAN IMPULSIF DI RAMAYANA MALL DENPASAR

Main Authors: Dyatmika, I Gde Made Dharma Tatwa, Sudiksa, Ida Bagus; Universitas Udayana
Format: Article application/pdf eJournal
Bahasa: ind
Terbitan: Jurusan Manajemen Fakultas Ekonomi Universitas Udayana , 2015
Subjects:
Promosi
Pelayanan Ritel
Pembelian Impulsif
Online Access: http://ojs.unud.ac.id/index.php/Manajemen/article/view/10007
ctrlnum article-10007
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language ind
format Journal:Article
Journal
File:application/pdf
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author Dyatmika, I Gde Made Dharma Tatwa
Sudiksa, Ida Bagus; Universitas Udayana
title PENGARUH PROMOSI DAN PELAYANAN RITEL TERHADAP PEMBELIAN IMPULSIF DI RAMAYANA MALL DENPASAR
publisher Jurusan Manajemen Fakultas Ekonomi Universitas Udayana
publishDate 2015
topic Promosi
Pelayanan Ritel
Pembelian Impulsif
url http://ojs.unud.ac.id/index.php/Manajemen/article/view/10007
contents The purpose of this study was to determine the effect of promotion and retail services to impulsive buying Ramayana Mall in Denpasar. This study used a qualitative research using surveys and questionnaires to 150 respondents visitors Ramayana Mall Denpasar. Sampling technique using non-probability sampling. The data analysis technique used in this study is multiple linear regression. It was found that the promotion variable positive and significant effect on impulsive buying Ramayana Mall in Denpasar and retail service variable positive and significant effect on impulsive buying Ramayana Mall in Denpasar.
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