Transfer ekuitas merek pada perluasan merek :: Pentingnya loyalitas merek
| Main Authors: | , HERMAWAN, Zendy, , Bayu Aji Aritejo, SE.,MM.,M.Si |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2006
|
| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/70260/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=31125 |