PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG PADA LEVEL RESELLER PADA PT HOLCIM INDONESIA, TBK - AREA SOLO RAYA
| Main Authors: | , Dhayan Effendi Kurniantoro, S. T, , Dr. Slamet Santoso Sarwono, MBA., |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2011
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/89798/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51065 |
Daftar Isi:
- This research has purpose to explain the influence of service quality, customer satisfaction and trust to customer repurchase intention on the reseller level that focused on cement product of PT Holcim Indonesia, Tbk on Solo Raya Area. A total of 120 completed questionnaires were collected for the current research by trained interviewers using a convenience sample. The result is service quality has no significant effect to the repurchase intention. Customer satisfaction and trust has significant effect to the repurchase intention. The result of the analysis can be used for the company to develop the marketing strategy of Holcim product on Solo Raya Area, and also increasing service quality to the costumer satisfaction and customer trust