SIKAP MASYARAKAT SURABAYA TERHADAP ISI PESAN IKLAN LAYANAN MASYARAKAT ”PERINGATAN PERLINTASAN KERETA” DI TELEVISI (Studi Deskriptif Sikap Masyarakat Terhadap Isi Pesan Iklan Layanan Masyarakat ”Peringatan Perlintasan Kereta” di Kota Surabaya)
| Main Author: | Laufit, - |
|---|---|
| Format: | Thesis NonPeerReviewed application/pdf |
| Terbitan: |
, 2012
|
| Subjects: | |
| Online Access: |
http://eprints.upnjatim.ac.id/4473/1/file1.pdf http://eprints.upnjatim.ac.id/4473/2/file2.pdf http://eprints.upnjatim.ac.id/4473/ |
| ctrlnum |
4473 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title>SIKAP MASYARAKAT SURABAYA TERHADAP ISI PESAN 
IKLAN LAYANAN MASYARAKAT ”PERINGATAN 
PERLINTASAN KERETA” DI TELEVISI 
(Studi Deskriptif Sikap Masyarakat Terhadap Isi Pesan Iklan Layanan 
Masyarakat ”Peringatan Perlintasan Kereta” di Kota Surabaya)</title><creator>Laufit, -</creator><subject>P87 Communication. Mass Media</subject><description>By design, consisting of commercial advertising and public service 
announcements. Problems that often occur at this time is the number of accidents 
between road users with the train so that it appears Railway Crossing Warning 
advertisement on television. In this ad gives a message to road users to be more 
careful when going across railway crossings and expects to reduce the number of 
traffic accidents door railroad crossings. 
Researchers try to see the attitude of the public about the content of public 
service advertisements warning message rail crossings. Has someone informed 
intense enough of a problem so that he can clearly take a stand on the matter.The population in this study is the minimal 17 year-old Surabaya and 
sampling technique in this study is the method of multistage cluster sampling. The 
method of data analysis in this study using a frequency table. 
Results obtained from the test results of the respondents attitudes toward 
the message of public service ads warning Railway crossing is positive. The 
number of respondents who are in the category of positive things here shows 
Surabaya people receive and understand the message in the ad, and they will carry 
out the appeal-appeal on the ad, </description><date>2012</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>File:application/pdf</type><identifier>http://eprints.upnjatim.ac.id/4473/1/file1.pdf</identifier><type>File:application/pdf</type><identifier>http://eprints.upnjatim.ac.id/4473/2/file2.pdf</identifier><identifier>Laufit, - (2012) SIKAP MASYARAKAT SURABAYA TERHADAP ISI PESAN IKLAN LAYANAN MASYARAKAT ”PERINGATAN PERLINTASAN KERETA” DI TELEVISI (Studi Deskriptif Sikap Masyarakat Terhadap Isi Pesan Iklan Layanan Masyarakat ”Peringatan Perlintasan Kereta” di Kota Surabaya). Undergraduate thesis, Faculty of Social and Politics.</identifier><relation>http://eprints.upnjatim.ac.id/4473/</relation><recordID>4473</recordID></dc>
|
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview File:application/pdf File |
| author |
Laufit, - |
| title |
SIKAP MASYARAKAT SURABAYA TERHADAP ISI PESAN
IKLAN LAYANAN MASYARAKAT ”PERINGATAN
PERLINTASAN KERETA” DI TELEVISI
(Studi Deskriptif Sikap Masyarakat Terhadap Isi Pesan Iklan Layanan
Masyarakat ”Peringatan Perlintasan Kereta” di Kota Surabaya) |
| publishDate |
2012 |
| topic |
P87 Communication. Mass Media |
| url |
http://eprints.upnjatim.ac.id/4473/1/file1.pdf http://eprints.upnjatim.ac.id/4473/2/file2.pdf http://eprints.upnjatim.ac.id/4473/ |
| contents |
By design, consisting of commercial advertising and public service
announcements. Problems that often occur at this time is the number of accidents
between road users with the train so that it appears Railway Crossing Warning
advertisement on television. In this ad gives a message to road users to be more
careful when going across railway crossings and expects to reduce the number of
traffic accidents door railroad crossings.
Researchers try to see the attitude of the public about the content of public
service advertisements warning message rail crossings. Has someone informed
intense enough of a problem so that he can clearly take a stand on the matter.The population in this study is the minimal 17 year-old Surabaya and
sampling technique in this study is the method of multistage cluster sampling. The
method of data analysis in this study using a frequency table.
Results obtained from the test results of the respondents attitudes toward
the message of public service ads warning Railway crossing is positive. The
number of respondents who are in the category of positive things here shows
Surabaya people receive and understand the message in the ad, and they will carry
out the appeal-appeal on the ad, |
| id |
IOS2763.4473 |
| institution |
UPN Veteran Jawa Timur |
| institution_id |
233 |
| institution_type |
library:university library |
| library |
Perpustakaan UPN Veteran Jawa Timur |
| library_id |
579 |
| collection |
Digital Repository UPN Veteran Jatim |
| repository_id |
2763 |
| subject_area |
Administrasi Negara dan Militer Arsitektur Ekonomi |
| city |
KOTA SURABAYA |
| province |
JAWA TIMUR |
| repoId |
IOS2763 |
| first_indexed |
2016-09-22T18:45:26Z |
| last_indexed |
2016-09-22T18:45:26Z |
| recordtype |
dc |
| _version_ |
1685826645428011008 |
| score |
17.60987 |