PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING DIMEDIASI OLEH INOVASI DAN ORIENTASI PASAR (studi pada Kreatif Batik di UKM Malang Raya)

The purpose of this study is to examine and explain about innovation and_x000D_ marketing orientation as mediation the effect of entrepreneurial orientation toward_x000D_ competitive advantage of Creative Batik SMEs Malang Region. The research was_x000D_ done to Creative Batik SMEs in Malang Region,...

Full description

Main Author: DIAN LESTARI PURNAMAWATI ; Supervisor: Prof. Dr. Margono Setiawan, SE., SU Co-supervisor: Dr. Sudjatno, SE., MS (-)
Format:
Terbitan: Malang : Thesis Manajemen FEB - UB

, 2018
Edition: 156020202111012
Subjects:
Online Access: http://digilib.ub.ac.id/opac/detail-opac?id=91769

Internet

http://digilib.ub.ac.id/opac/detail-opac?id=91769

Lokasi

Koleksi Katalog Universitas Brawijaya Malang
Gedung Perpustakaan Universitas Brawijaya
Institusi Universitas Brawijaya
Kota MALANG
Provinsi JAWA TIMUR
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