Online consumer psychology understanding and influencing consumer behavior in the virtual world

Other Authors: Haugtvedt, Curtis P., 1958- (-), Machleit, Karen A., Yalch, Richard
Format: Electronic
Bahasa: eng
Terbitan: Mahwah, N.J. : Lawrence Erlbaum Associates , 2005.
Series: Advertising and consumer psychology
Subjects:
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Koleksi Perpustakaan UMS
Gedung Perpustakaan Universitas Muhammadiyah Surakarta
Institusi Universitas Muhammadiyah Surakarta
Kota KOTA SURAKARTA
Provinsi JAWA TENGAH
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