Tampilan Petugas: The Effect of Price-Quality Inference toward Purchase Intention of Counterfeit Shoes with Consumer’s Attitude as Mediating Variable (Study of Andalas University Students Perception)

The Effect of Price-Quality Inference toward Purchase Intention of Counterfeit Shoes with Consumer’s Attitude as Mediating Variable (Study of Andalas University Students Perception)

Main Author:	Zadiyathul, Husna
Format:	Thesis NonPeerReviewed Book
Bahasa:	eng
Terbitan:	, 2017
Subjects:	H Social Sciences (General) HD28 Management. Industrial Management
Online Access:	http://scholar.unand.ac.id/22791/1/COVER%20AND%20ABTRACT.pdf http://scholar.unand.ac.id/22791/2/CHAPTER%20I.pdf http://scholar.unand.ac.id/22791/3/CHAPTER%20V.pdf http://scholar.unand.ac.id/22791/4/REFERENCE.pdf http://scholar.unand.ac.id/22791/5/THESIS%20FULL%20DONE-min-min.pdf http://scholar.unand.ac.id/22791/

ctrlnum	22791
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language	eng
format	Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book
author	Zadiyathul, Husna
title	The Effect of Price-Quality Inference toward Purchase Intention of Counterfeit Shoes with Consumer’s Attitude as Mediating Variable (Study of Andalas University Students Perception)
publishDate	2017
topic	H Social Sciences (General) HD28 Management. Industrial Management
url	http://scholar.unand.ac.id/22791/1/COVER%20AND%20ABTRACT.pdf http://scholar.unand.ac.id/22791/2/CHAPTER%20I.pdf http://scholar.unand.ac.id/22791/3/CHAPTER%20V.pdf http://scholar.unand.ac.id/22791/4/REFERENCE.pdf http://scholar.unand.ac.id/22791/5/THESIS%20FULL%20DONE-min-min.pdf http://scholar.unand.ac.id/22791/
contents	The research has the purpose to find the effect of price-quality inference toward purchase intention of counterfeit shoes with consumer attitude as mediating variable and case of Andalas University student’s perception. The data obtained troughs questionnaire, and sample were drawn from 100 od Andalas University students. The data analyzed by using SPSS 16 and PLS 3.0. In this research there are three variables, those are independent variable which is price-quality inference, the dependent variable which is purchase intention and mediating variable is consumer’s attitude. The finding indicated that price-quality inference has negative effect toward purchase intention and consumer attitude, consumer attitude has positive effect toward purchase intention but, attitude is not mediating price-quality inference toward purchase intention. Keywords: price-quality inference, consumer attitude, purchase intention, counterfeit shoes.
id	IOS3153.22791
institution	Universitas Andalas
institution_id	24
institution_type	library:university library
library	Perpustakaan Universitas Andalas
library_id	275
collection	eSkripsi Universitas Andalas
repository_id	3153
city	KOTA PADANG
province	SUMATERA BARAT
repoId	IOS3153
first_indexed	2017-02-25T17:15:32Z
last_indexed	2017-02-25T17:15:32Z
recordtype	dc
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score	17.60897

The Effect of Price-Quality Inference toward Purchase Intention of Counterfeit Shoes with Consumer’s Attitude as Mediating Variable (Study of Andalas University Students Perception)

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