THE EFFECTS OF BRAND CREDIBILITY ON CUSTOMER LOYALTY IN BANKING INDUSTRY

Main Author: INDRAYANI LUBIS, MELATI
Format: Thesis NonPeerReviewed pdf
Bahasa: eng
Terbitan: , 2012
Subjects:
Online Access: http://eprints.binus.ac.id/24163/1/ABSTRAK_285.pdf
http://eprints.binus.ac.id/24163/
http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=BI-MK-2012-0206