ANALISIS INDUSTRI PADA RITEL CONVENIENCE STORE: KASUS 7-ELEVEN (SEVEL)
| Main Authors: | Wandrial, Son, Sriwardiningsih, Enggal |
|---|---|
| Format: | Article PeerReviewed |
| Terbitan: |
Binus University
, 2013
|
| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/30625/ http://library.binus.ac.id/Collections/journal_detail.aspx?subject=4&volnoed=Volume 04 / Nomor 01 / May 2013&title=ANALISIS INDUSTRI PADA RITEL CONVENIENCE STORE: KASUS 7-ELEVEN (SEVEL) |
| ctrlnum |
30625 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://eprints.binus.ac.id/30625/</relation><title>ANALISIS INDUSTRI PADA RITEL CONVENIENCE STORE: KASUS 7-ELEVEN (SEVEL)</title><creator>Wandrial, Son</creator><creator>Sriwardiningsih, Enggal</creator><subject>LANGUAGES</subject><description>7-Eleven, a Japanese retailer is very popular and loved in Jakarta. 7-Eleven or commonly abbreviated
to Sevel is now reaping a lot of fans because of the concept of 7-Eleven Indonesia, found only in Indonesia. With
the rising middle classes in Indonesia, 7-Eleven becomes a luxurious place for hanging-out but affordable.
Consequently, it is attracting the interest of investors to make such a kind of convenience store like Sevel, and it
is likely the competition in this sector will be increasingly fierce. PT. Modern’s initial plans are to focus on
opening stores in Jakarta, targeting densely-populated commercial and office areas, to offer Indonesian workers
a convenient place to shop for lunch, snacks, and emergency items. The company’s goal is to focus on opening
stores in Jakarta in its first years of operation. Other major cities, such as Bandung, Semarang, and Surabaya
offer for future expansion opportunities. The objective of this article is to describe the competitive condition in
convenience store industries using Porter’s Five Forces model. Although the competition is fierce and
unfavorable industry condition, Sevel is still leading and dominating the convenience store market in Indonesia.</description><publisher>Binus University</publisher><date>2013-05</date><type>Journal:Article</type><type>PeerReview:PeerReviewed</type><identifier> Wandrial, Son and Sriwardiningsih, Enggal (2013) ANALISIS INDUSTRI PADA RITEL CONVENIENCE STORE: KASUS 7-ELEVEN (SEVEL). Jurnal Binus Business Review, 04 (01). ISSN 2087-1228 </identifier><relation>http://library.binus.ac.id/Collections/journal_detail.aspx?subject=4&volnoed=Volume 04 / Nomor 01 / May 2013&title=ANALISIS INDUSTRI PADA RITEL CONVENIENCE STORE: KASUS 7-ELEVEN (SEVEL)</relation><recordID>30625</recordID></dc>
|
| format |
Journal:Article Journal PeerReview:PeerReviewed PeerReview |
| author |
Wandrial, Son Sriwardiningsih, Enggal |
| title |
ANALISIS INDUSTRI PADA RITEL CONVENIENCE STORE: KASUS 7-ELEVEN (SEVEL) |
| publisher |
Binus University |
| publishDate |
2013 |
| topic |
LANGUAGES |
| url |
http://eprints.binus.ac.id/30625/ http://library.binus.ac.id/Collections/journal_detail.aspx?subject=4&volnoed=Volume 04 / Nomor 01 / May 2013&title=ANALISIS INDUSTRI PADA RITEL CONVENIENCE STORE: KASUS 7-ELEVEN (SEVEL) |
| contents |
7-Eleven, a Japanese retailer is very popular and loved in Jakarta. 7-Eleven or commonly abbreviated
to Sevel is now reaping a lot of fans because of the concept of 7-Eleven Indonesia, found only in Indonesia. With
the rising middle classes in Indonesia, 7-Eleven becomes a luxurious place for hanging-out but affordable.
Consequently, it is attracting the interest of investors to make such a kind of convenience store like Sevel, and it
is likely the competition in this sector will be increasingly fierce. PT. Modern’s initial plans are to focus on
opening stores in Jakarta, targeting densely-populated commercial and office areas, to offer Indonesian workers
a convenient place to shop for lunch, snacks, and emergency items. The company’s goal is to focus on opening
stores in Jakarta in its first years of operation. Other major cities, such as Bandung, Semarang, and Surabaya
offer for future expansion opportunities. The objective of this article is to describe the competitive condition in
convenience store industries using Porter’s Five Forces model. Although the competition is fierce and
unfavorable industry condition, Sevel is still leading and dominating the convenience store market in Indonesia. |
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JAKARTA BARAT |
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DKI JAKARTA |
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