PENGARUH CUSTOMER RELATIONSHIP MARKETING DAN KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH PADA BPR SYARI’AH TULEN AMANAH LOMBOK TIMUR
| Main Author: | Mas'ud, Riduan; FSEI IAIN Mataram |
|---|---|
| Format: | Article info eJournal |
| Bahasa: | eng |
| Terbitan: |
Fakultas Syariah dan Ekonomi Islam
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| Subjects: | |
| Online Access: |
http://ejurnal.iainmataram.ac.id/index.php/istinbath/article/view/962 http://ejurnal.iainmataram.ac.id/index.php/istinbath/article/view/962/1193 |
Daftar Isi:
- costumer relationship has become a new paradigm of marketing that significantly influences costumers’ satisfaction and loyalty. It establishes a strong and long-lasting relationship between producers and costumers. Costumers’ satisfaction contributes important aspects such as loyalty, the rise of company reputation, the lest of standard price, the reduction of future costs, and the rise of labor efficiency and productivity. Service quality increases no only the number of costumers, but also their satisfaction, needs and expectation. This article examines the variables of service quality that influence Syari’ah Tulen Amanah BPR’s customer satisfaction. Its focus on three main variables that are classified into independent (X) and dependent (Y) variables. Costumer relationship marketing serves as the first independent variable (X1) and service quality as the second one (X2). Customer loyalty is used as the dependent variable (Y). this study shows that there is a relationship between the independent variables and the dependent variable. Costumer relationship marketing and service quality greatly influence customer loyalty