The Influence of Social Media Marketing and Personal Selling on Purchase intention during the pandemic Covid-19: The Case of Discovery Property Agency
| Main Authors: | Giovanni, Renaldo, Gunawan, Theresia, Istiharini, Istiharini |
|---|---|
| Format: | Proceeding PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2022
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| Subjects: | |
| Online Access: |
http://eprints.perbanas.ac.id/9335/1/205-231_Renaldo.pdf http://eprints.perbanas.ac.id/9335/ |
Daftar Isi:
- Many businesses have significantly affected by the Pandemic Covid-19, including property, as a primary human need. The property personal selling, which is one of the effective ways to sell a property, is not sufficient anymore to attract the potential consumer to come and find the property agent. This study uses quantitative research and data were collected from 105 respondents by using questionnaire and purposive sampling technique. The regression results showed that there is a positive correlation between social media marketing and personal selling on interest in buying a property at the Discovery Property Agency. Accordingly, we suggest that it is important to the Agency to pay attention to their social media marketing strategy and enhance the skill of their agents. Keywords: Social media marketing, personal selling, purchase intention, Covid-19, and property