Pengaruh Kualitas Produk, Religiusitas, Bauran Promosi, Dan Lokasi Terhadap Proses Keputusan Menjadi Nasabah Tabungan Ib Hasanah Bni Syariah Kantor Cabang Bsd
| Main Author: | Indra Utama |
|---|---|
| Other Authors: | Erika Annanda Fatima, Cut |
| Format: | bachelorThesis |
| Bahasa: | ind |
| Terbitan: |
Jakarta: Fakultas Ekonomi dan Bisnis UIN Syarif Hidayatullah Jakarta
|
| Subjects: | |
| Online Access: |
http://repository.uinjkt.ac.id/dspace/handle/123456789/35470 |
Daftar Isi:
- Sample was taken by purposive sampling technique by giving 100 questionnaires to customers. The technique of analysis uses multiple linear regression analysis with the dependent variable Y is the customer's decision process and the independent variables are quality of the product (X1), religiosity (X2), promotion mix (X3), and location (X4). The results of hypothesis testing are: quality product, religiosity, promotion mix, and location influence the decision process. Overall product quality variable, religiosity, the promotion mix, and location amounted to 84.4% have influence on decision process. The rest (15.6%) of customer's decision process is influenced by other factors beyond the variables analyzed.