Main Authors: | Nilamsari, Natalina, Saleh, Amiruddin, Hubeis, Musa, Pandjaitan, Nurmala K |
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Format: | Article info application/pdf Journal |
Bahasa: | ind |
Terbitan: |
Asosiasi Pendidikan Tinggi Ilmu Komunikasi
, 2017
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Subjects: | |
Online Access: |
http://jurnalaspikom.org/index.php/aspikom/article/view/137 http://jurnalaspikom.org/index.php/aspikom/article/view/137/113 |
ctrlnum |
article-137 |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US"/><title lang="id-ID">Komunikasi Corporate Social Responsibility untuk Pemberdayaan Peternak Sapi Perah</title><creator>Nilamsari, Natalina</creator><creator>Saleh, Amiruddin</creator><creator>Hubeis, Musa</creator><creator>Pandjaitan, Nurmala K</creator><subject lang="en-US"/><subject lang="id-ID">CSR communication, dairy farmer, empowerment</subject><description lang="en-US"/><description lang="id-ID">Corporate Social Responsibility (CSR) practices performed by companies in Indonesia have not shown significant results in term of community empowerment. This study aims to analyze the influence of effectiveness of CSR communication factors conducted by Dairy Processing Industry on dairy farmer’s empowerment on Pangalengan, West Java. Survey and simple regression analysis were used as research method. This research had sampled 220 dairy farmers as respondents that received CSR program. The result indicates: a) factors that significantly influenced the knowledge and attitude of the farmers were: farmer’s characteristic, external factor, CSR communicator’s capacity, information quality, and communication channel; b) CSR communicator’s capacity, information quality and communication channel have significant influence on the dairy farmer’s empowerment in Pangalengan, c) the effectiveness of CSR communication has significant influence on the dairy farmer’s empowerment in Pangalengan.</description><publisher lang="en-US">Asosiasi Pendidikan Tinggi Ilmu Komunikasi</publisher><contributor lang="en-US"/><contributor lang="id-ID"/><date>2017-05-05</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>http://jurnalaspikom.org/index.php/aspikom/article/view/137</identifier><source lang="en-US">Jurnal ASPIKOM - Jurnal Ilmu Komunikasi; Vol 3, No 2 (2017): Januari 2017; 296-310</source><source lang="id-ID">JURNAL ASPIKOM; Vol 3, No 2 (2017): Januari 2017; 296-310</source><source>2548-8309</source><source>2087-0442</source><language>ind</language><relation>http://jurnalaspikom.org/index.php/aspikom/article/view/137/113</relation><rights lang="en-US">Copyright (c) 2017 Jurnal ASPIKOM - Jurnal Ilmu Komunikasi</rights><rights lang="en-US">http://creativecommons.org/licenses/by/4.0</rights><recordID>article-137</recordID></dc>
|
language |
ind |
format |
Journal:Article Journal Other:info:eu-repo/semantics/publishedVersion Other File:application/pdf File Journal:Journal |
author |
Nilamsari, Natalina Saleh, Amiruddin Hubeis, Musa Pandjaitan, Nurmala K |
publisher |
Asosiasi Pendidikan Tinggi Ilmu Komunikasi |
publishDate |
2017 |
topic |
CSR communication dairy farmer empowerment |
url |
http://jurnalaspikom.org/index.php/aspikom/article/view/137 http://jurnalaspikom.org/index.php/aspikom/article/view/137/113 |
contents |
Corporate Social Responsibility (CSR) practices performed by companies in Indonesia have not shown significant results in term of community empowerment. This study aims to analyze the influence of effectiveness of CSR communication factors conducted by Dairy Processing Industry on dairy farmer’s empowerment on Pangalengan, West Java. Survey and simple regression analysis were used as research method. This research had sampled 220 dairy farmers as respondents that received CSR program. The result indicates: a) factors that significantly influenced the knowledge and attitude of the farmers were: farmer’s characteristic, external factor, CSR communicator’s capacity, information quality, and communication channel; b) CSR communicator’s capacity, information quality and communication channel have significant influence on the dairy farmer’s empowerment in Pangalengan, c) the effectiveness of CSR communication has significant influence on the dairy farmer’s empowerment in Pangalengan. |
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Asosiasi Pendidikan Tinggi Ilmu Komunikasi |
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Jurnal ASPIKOM |
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Communication/Komunikasi |
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SLEMAN |
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DAERAH ISTIMEWA YOGYAKARTA |
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