Faktor-Faktor yang Mempengaruhi Consumer Decision Making Process (Studi Kasus Rumah Makan Bebek Sinjai Madura)
| Main Author: | Hidayat, Rachmad; Fakultas Teknik Universitas Trunojoyo Madura |
|---|---|
| Format: | Article info application/pdf |
| Bahasa: | eng |
| Terbitan: |
Universitas Bunda Mulia
, 2017
|
| Online Access: |
https://journal.ubm.ac.id/index.php/jiems/article/view/40 https://journal.ubm.ac.id/index.php/jiems/article/view/40/40 |
| ctrlnum |
article-40 |
|---|---|
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">Faktor-Faktor yang Mempengaruhi Consumer Decision Making Process (Studi Kasus Rumah Makan Bebek Sinjai Madura)</title><creator>Hidayat, Rachmad; Fakultas Teknik Universitas Trunojoyo Madura</creator><description lang="en-US">The object of this study is RM Bebek Sinjay in Bangkalan Madura. The method used is the path analysis to see and analyze the variables model of consumer decision making process. The results showed that the purchasing decisions of consumers RM Bebek Sinjay accordance with the stages model of consumer decision making process. Variable problem recognition, information search, alternative evaluation and purchase decision has a significant influence in shaping the research model. Research variables have mutually reinforcing positive values in shaping the research model. RM Bebek Sinjay should consider the balance of the variables that make up the model of consumer decision making process if it is to retain its consumers. Recommended marketing strategy is to open new branches, improve product quality and service as well as improve product innovation.Keywords: Consumer decision making process, problem recognition, information search, alternative evaluation, path analysis and internal sources</description><publisher lang="en-US">Universitas Bunda Mulia</publisher><contributor lang="en-US"/><date>2017-04-05</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>https://journal.ubm.ac.id/index.php/jiems/article/view/40</identifier><identifier>10.30813/jiems.v9i2.40</identifier><source lang="en-US">JIEMS (Journal of Industrial Engineering and Management Systems); Vol 9, No 2 (2016): Journal of Industrial Engineering and Management Systems (JIEMS)</source><source>2579-8154</source><source>1979-1720</source><language>eng</language><relation>https://journal.ubm.ac.id/index.php/jiems/article/view/40/40</relation><rights lang="en-US">Copyright (c) 2017 JIEMS (Journal of Industrial Engineering Management Systems)</rights><recordID>article-40</recordID></dc>
|
| language |
eng |
| format |
Journal:Article Journal Other:info:eu-repo/semantics/publishedVersion Other File:application/pdf File |
| author |
Hidayat, Rachmad; Fakultas Teknik Universitas Trunojoyo Madura |
| title |
Faktor-Faktor yang Mempengaruhi Consumer Decision Making Process (Studi Kasus Rumah Makan Bebek Sinjai Madura) |
| publisher |
Universitas Bunda Mulia |
| publishDate |
2017 |
| url |
https://journal.ubm.ac.id/index.php/jiems/article/view/40 https://journal.ubm.ac.id/index.php/jiems/article/view/40/40 |
| contents |
The object of this study is RM Bebek Sinjay in Bangkalan Madura. The method used is the path analysis to see and analyze the variables model of consumer decision making process. The results showed that the purchasing decisions of consumers RM Bebek Sinjay accordance with the stages model of consumer decision making process. Variable problem recognition, information search, alternative evaluation and purchase decision has a significant influence in shaping the research model. Research variables have mutually reinforcing positive values in shaping the research model. RM Bebek Sinjay should consider the balance of the variables that make up the model of consumer decision making process if it is to retain its consumers. Recommended marketing strategy is to open new branches, improve product quality and service as well as improve product innovation.Keywords: Consumer decision making process, problem recognition, information search, alternative evaluation, path analysis and internal sources |
| id |
IOS4266.article-40 |
| institution |
Universitas Bunda Mulia |
| institution_id |
1060 |
| institution_type |
library:university library |
| library |
Journal of Industrial Engineering and Management Systems |
| library_id |
979 |
| collection |
JIEMS (Journal of Industrial Engineering Management Systems) |
| repository_id |
4266 |
| subject_area |
Engineering/Ilmu Teknik |
| city |
JAKARTA UTARA |
| province |
DKI JAKARTA |
| shared_to_ipusnas_str |
1 |
| repoId |
IOS4266 |
| first_indexed |
2017-05-07T07:53:15Z |
| last_indexed |
2019-05-07T05:32:20Z |
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dc |
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1686103612266119168 |
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17.60778 |