SURVEI PENGGUNAAN MEDIA SOSIAL DI KALANGAN MAHASISWA KOTA PADANG MENGGUNAKAN TEORI USES AND GRATIFICATIONS
| Main Author: | Saputra, Andi |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Pusat Data dan Dokumentasi Ilmiah - LIPI
, 2019
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| Subjects: | |
| Online Access: |
http://jurnalbaca.pdii.lipi.go.id/index.php/baca/article/view/476 http://jurnalbaca.pdii.lipi.go.id/index.php/baca/article/view/476/307 |
Daftar Isi:
- This research utilized theory uses and gratifications for discussing students’ behavior in taking advantages of social media. Respondents came from 3 public universities in the city of Padang. The data collection method was done by distributing questionnaires and interviews, then, the data analyzed statistically. The results concluded that 97% of students claimed as social media active users. Based on the type of the application, the messenger/ chat app. was more preferable then the social networks. WhatsApp is the most application used. As many as 96% of respondents claimed using it. Whereas Facebook, the most preferable application uses throughout the world, is only used by 36% of respondents. A large number of WhatsApp users is in line with their goals and benefits use this content. The majority (87%) of respondents use social media as a tool of communication, in addition to information retrieval, and social interaction.