INFORMATION TECHNOLOGY IN IMPROVING AGRICULTURAL MARKETING

Main Author: -, RINI MUTISARI , SP., MP.
Format: Article PeerReviewed
Terbitan: , 2019
Online Access: http://repository.ub.ac.id/id/eprint/189997/
https://drive.google.com/file/d/1FlPdunQ_ac-KTdZcMMiWul8KQ2R5hDYR/view
ctrlnum 189997
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format Journal:Article
Journal
PeerReview:PeerReviewed
PeerReview
author -, RINI MUTISARI , SP., MP.
title INFORMATION TECHNOLOGY IN IMPROVING AGRICULTURAL MARKETING
publishDate 2019
url http://repository.ub.ac.id/id/eprint/189997/
https://drive.google.com/file/d/1FlPdunQ_ac-KTdZcMMiWul8KQ2R5hDYR/view
contents Rapidly developing technology fosters economic growth; unfortunately there are still many who have not used technological advances, especially in the marketing of agricultural products. This research aims to analyze the factors that affect the interest in the use of information technology in marketing agricultural products. Logistic regression is used to answer the research objectives. Farmers who have a high level of information technology knowledge have a higher chance of accessing information technology in marketing thus that information communication technology training are needed to improve farmers' welfare.
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