ANALYSIS OF VISUAL ATTENTION AMONG SMOKER AND NON-SMOKER BY USING HUMAN EYE TRACKER OF HEALTH GRAPHIC WARNING ON TOBACCO PACKAGE

Main Authors: Edison, Rizki Edmi, Anisa, Yayu Hizza, Fauzy, Fikry Ravi
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Faculty of Public Health, Andalas University , 2021
Online Access: http://jurnal.fkm.unand.ac.id/index.php/jkma/article/view/656
http://jurnal.fkm.unand.ac.id/index.php/jkma/article/view/656/276
ctrlnum article-656
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="id-ID">ANALYSIS OF VISUAL ATTENTION AMONG SMOKER AND NON-SMOKER BY USING HUMAN EYE TRACKER OF HEALTH GRAPHIC WARNING ON TOBACCO PACKAGE</title><creator>Edison, Rizki Edmi</creator><creator>Anisa, Yayu Hizza</creator><creator>Fauzy, Fikry Ravi</creator><description lang="id-ID">The placement of Health Graphic Warning on tobacco package has been implementing in Indonesia for years. However, the number of smokers in Indonesia is not decreased. Many studies based on interview about perception of Health Graphic Warning gave difference results. This study analysed the visual attention of smokers while looking at tobacco package and compared with non-smoker by using human eye tracker. 50 persons (25 smoker and 25 non-smokers) of 18 &#x2013; 20 years old adolescents were participated in this study. Image of tobacco package that contained health graphic warning was shown to participants through monitor alternate with neutral image. It revealed that smokers and non-smokers have different pattern where non-smokers will focus to smoking-related disease and smoker will focus to logo of tobacco.</description><publisher lang="en-US">Faculty of Public Health, Andalas University</publisher><contributor lang="id-ID"/><date>2021-11-14</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Other:</type><type>Other:</type><type>File:application/pdf</type><identifier>http://jurnal.fkm.unand.ac.id/index.php/jkma/article/view/656</identifier><identifier>10.24893/jkma.v15i2.656</identifier><source lang="en-US">Jurnal Kesehatan Masyarakat Andalas; Vol 15, No 2 (2021): Jurnal Kesehatan Masyarakat Andalas; 3-7</source><source lang="id-ID">Jurnal Kesehatan Masyarakat Andalas; Vol 15, No 2 (2021): Jurnal Kesehatan Masyarakat Andalas; 3-7</source><source>2442-6725</source><source>1978-3833</source><source>10.24893/jkma.v15i2</source><language>eng</language><relation>http://jurnal.fkm.unand.ac.id/index.php/jkma/article/view/656/276</relation><rights lang="en-US">Copyright (c) 2021 Jurnal Kesehatan Masyarakat Andalas</rights><rights lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</rights><recordID>article-656</recordID></dc>
language eng
format Journal:Article
Journal
Other:info:eu-repo/semantics/publishedVersion
Other
Other:
File:application/pdf
File
Journal:eJournal
author Edison, Rizki Edmi
Anisa, Yayu Hizza
Fauzy, Fikry Ravi
title ANALYSIS OF VISUAL ATTENTION AMONG SMOKER AND NON-SMOKER BY USING HUMAN EYE TRACKER OF HEALTH GRAPHIC WARNING ON TOBACCO PACKAGE
publisher Faculty of Public Health, Andalas University
publishDate 2021
url http://jurnal.fkm.unand.ac.id/index.php/jkma/article/view/656
http://jurnal.fkm.unand.ac.id/index.php/jkma/article/view/656/276
contents The placement of Health Graphic Warning on tobacco package has been implementing in Indonesia for years. However, the number of smokers in Indonesia is not decreased. Many studies based on interview about perception of Health Graphic Warning gave difference results. This study analysed the visual attention of smokers while looking at tobacco package and compared with non-smoker by using human eye tracker. 50 persons (25 smoker and 25 non-smokers) of 18 – 20 years old adolescents were participated in this study. Image of tobacco package that contained health graphic warning was shown to participants through monitor alternate with neutral image. It revealed that smokers and non-smokers have different pattern where non-smokers will focus to smoking-related disease and smoker will focus to logo of tobacco.
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subject_area Kesehatan dan Kedokteran
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