Perancangan Strategi 4P pada Toko Baju Q-One
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2634 |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.uib.ac.id/2634/</relation><title>Perancangan Strategi 4P pada Toko Baju Q-One</title><creator>Christina, Dessy</creator><subject>Marketing. Distribution of products</subject><description>Kerja Praktek yang dilaksanakan di toko Q-one yang berlokasi di Mall Nagoya Hill Blok GR-05 No 03 pada tanggal 02 November 2018 sampai dengan 24 Januari 2019. Kegiatan kerja praktek ini dilaksanakan untuk mengetahui sistem pemasaran pada toko baju Q-one dan untuk mengetahui masalah apa saja yang dihadapi oleh pemilik toko baju Q-one. Serta tujuan kerja praktek ini yaitu untuk mempertahankan omset toko dan meningkatkan penjualan.
Adapun pelaksanaan kerja praktek di toko baju Q-one menggunakan teknik wawancara langsung dengan pemilik toko serta melakukan observasi langsung di toko baju Q-one. Selama proses wawancara dan observasi langsung di toko baju Q-one, penulis menemukan beberapa masalah yang dihadapi oleh pemilik toko. Salah satu hal yang ditemukan penulis adalah bahwa toko baju Q-one belum memiliki sistem pemasaran yang efektif seperti mempromosikan produk melalui akun media online. Oleh karena itu penulis membuat rancangan strategi 4P yang akan diterapkan di toko baju Q-one.
Hasil yang dapat diperoleh oleh pemilik toko ketika menerapkan strategi 4P yaitu produk-produk toko baju Q-one dapat dikenal melalui akun media sosial online seperti Facebook, Shopee, Instagram dan Line. Toko baju Q-one juga dapat mempertahankan omset penjualan serta meningkatkan omset penjualan toko baju Q-one.

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The implementation of the Job Training activities was carried out at Q-one Clothing store Located in Nagoya Hill Mall Blok GR-05 No 03 on 02 Nov 2018 to 24 Jan 2019. This Job Training activities was carried out to find out the marketing system at Q-one clothing store and problems that occur to Q-one clothing store. The purpose of this Job training activity is to maintain sales and increase sales of Q-one clothing store.
The process of job training activity that is done at Q-one clothing store is using a direct interview with the owner and observation at Q-one clothing store. During the interview and the observation process, author found some problems that has to be faced by the owner. Author found out that Q-one clothing store does not have an effective marketing system such as promoting their products through online media accounts. Therefore author design a 4P strategy that can be applied at Q-one clothing store.
The results that can be achieved by owner when implementing the 4P strategy is Q-one clothing store’s products can be known through online media accounts such as Facebook, Shopee, Instagram and Line. Q-one clothing store also can maintain their sales and increase their sales through this implementation.</description><publisher>Universitas Internasional Batam</publisher><date>2020-04-30</date><type>Document:Monograph</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://repository.uib.ac.id/2634/1/k-1541234-abstract-en.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.uib.ac.id/2634/2/k-1541234-abstract-id.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.uib.ac.id/2634/3/k-1541234-bibliography.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.uib.ac.id/2634/4/k-1541234-chapter1.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.uib.ac.id/2634/5/k-1541234-chapter2.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.uib.ac.id/2634/6/k-1541234-chapter3.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.uib.ac.id/2634/7/k-1541234-chapter4.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.uib.ac.id/2634/8/k-1541234-chapter5.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.uib.ac.id/2634/9/k-1541234-chapter6.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.uib.ac.id/2634/10/k-1541234-chapter7.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.uib.ac.id/2634/11/k-1541234-cover-id.pdf</identifier><identifier> Christina, Dessy (2020) Perancangan Strategi 4P pada Toko Baju Q-One. Project Report. Universitas Internasional Batam. (Submitted) </identifier><recordID>2634</recordID></dc>
|
| language |
eng |
| format |
Document:Monograph Document PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
Christina, Dessy |
| title |
Perancangan Strategi 4P pada Toko Baju Q-One |
| publisher |
Universitas Internasional Batam |
| publishDate |
2020 |
| topic |
Marketing. Distribution of products |
| url |
http://repository.uib.ac.id/2634/1/k-1541234-abstract-en.pdf http://repository.uib.ac.id/2634/2/k-1541234-abstract-id.pdf http://repository.uib.ac.id/2634/3/k-1541234-bibliography.pdf http://repository.uib.ac.id/2634/4/k-1541234-chapter1.pdf http://repository.uib.ac.id/2634/5/k-1541234-chapter2.pdf http://repository.uib.ac.id/2634/6/k-1541234-chapter3.pdf http://repository.uib.ac.id/2634/7/k-1541234-chapter4.pdf http://repository.uib.ac.id/2634/8/k-1541234-chapter5.pdf http://repository.uib.ac.id/2634/9/k-1541234-chapter6.pdf http://repository.uib.ac.id/2634/10/k-1541234-chapter7.pdf http://repository.uib.ac.id/2634/11/k-1541234-cover-id.pdf http://repository.uib.ac.id/2634/ |
| contents |
Kerja Praktek yang dilaksanakan di toko Q-one yang berlokasi di Mall Nagoya Hill Blok GR-05 No 03 pada tanggal 02 November 2018 sampai dengan 24 Januari 2019. Kegiatan kerja praktek ini dilaksanakan untuk mengetahui sistem pemasaran pada toko baju Q-one dan untuk mengetahui masalah apa saja yang dihadapi oleh pemilik toko baju Q-one. Serta tujuan kerja praktek ini yaitu untuk mempertahankan omset toko dan meningkatkan penjualan.
Adapun pelaksanaan kerja praktek di toko baju Q-one menggunakan teknik wawancara langsung dengan pemilik toko serta melakukan observasi langsung di toko baju Q-one. Selama proses wawancara dan observasi langsung di toko baju Q-one, penulis menemukan beberapa masalah yang dihadapi oleh pemilik toko. Salah satu hal yang ditemukan penulis adalah bahwa toko baju Q-one belum memiliki sistem pemasaran yang efektif seperti mempromosikan produk melalui akun media online. Oleh karena itu penulis membuat rancangan strategi 4P yang akan diterapkan di toko baju Q-one.
Hasil yang dapat diperoleh oleh pemilik toko ketika menerapkan strategi 4P yaitu produk-produk toko baju Q-one dapat dikenal melalui akun media sosial online seperti Facebook, Shopee, Instagram dan Line. Toko baju Q-one juga dapat mempertahankan omset penjualan serta meningkatkan omset penjualan toko baju Q-one.
**********************************************************************
The implementation of the Job Training activities was carried out at Q-one Clothing store Located in Nagoya Hill Mall Blok GR-05 No 03 on 02 Nov 2018 to 24 Jan 2019. This Job Training activities was carried out to find out the marketing system at Q-one clothing store and problems that occur to Q-one clothing store. The purpose of this Job training activity is to maintain sales and increase sales of Q-one clothing store.
The process of job training activity that is done at Q-one clothing store is using a direct interview with the owner and observation at Q-one clothing store. During the interview and the observation process, author found some problems that has to be faced by the owner. Author found out that Q-one clothing store does not have an effective marketing system such as promoting their products through online media accounts. Therefore author design a 4P strategy that can be applied at Q-one clothing store.
The results that can be achieved by owner when implementing the 4P strategy is Q-one clothing store’s products can be known through online media accounts such as Facebook, Shopee, Instagram and Line. Q-one clothing store also can maintain their sales and increase their sales through this implementation. |
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IOS6185.2634 |
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Universitas Internasional Batam |
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Perpustakaan Universitas Internasional Batam |
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Digital Repository UIB |
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6185 |
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Generalities(Karya Umum) |
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KOTA BATAM |
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KEPULAUAN RIAU |
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IOS6185 |
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2020-05-07T05:18:50Z |
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2020-05-07T05:18:50Z |
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dc |
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1685978963344621568 |
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17.60897 |