PENGARUH KREATIVITAS DAN DAYA TARIK IKLAN #MAUDIGARANSI TERHADAP MINAT BELI DI BUKALAPAK KONSUMEN DI PALEMBANG
| ctrlnum |
26633 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.unsri.ac.id/26633/</relation><title>PENGARUH KREATIVITAS DAN DAYA TARIK IKLAN #MAUDIGARANSI TERHADAP MINAT BELI DI BUKALAPAK KONSUMEN DI PALEMBANG</title><creator>AKMAL, IRFAN</creator><creator>Daud, Islahuddin</creator><creator>Nailis, Welly</creator><subject>HB615-715 Entrepreneurship. Risk and uncertainty. Property</subject><description>This study aims to determine the effect of creativity and attraciveness of advertising #Maudigaransi on consumer buying interest in Bukalapak in Palembang both partially and simultaneously. This study uses primary data obtained from the questionaire. The number of samples was 100 respondents and using the purposive sampling mehod. The analysis techniques that be used are multiple linear regression analysiss, F test and T test. The results showed that the creativity and attractiveness of advertising #Maudigaransi had a simultaneous effec on the consumer buying interest in Bukalapak in Palembang. The Partial test results show that the advertising creativity has a positive and significant effect on the consumer buying interest, while the attractiveness of advertising does not effect the consumer buying interest in Bukalapak in Palembang. through the adjusted coefficient of determination test ( Adjusted R Square), a value of 0.048 is obtained, it means that 4.8% of consumer buying interest as depent variable can be explained by creativity and attractiveness advertising as independent variables. While the remaining 95.2 % is explained by other variables which are not examined in this study</description><date>2020-01-15</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>ind</language><rights>cc_public_domain</rights><identifier>http://repository.unsri.ac.id/26633/1/RAMA_61201_01011281520182.pdf</identifier><type>Book:Book</type><language>ind</language><rights>cc_public_domain</rights><identifier>http://repository.unsri.ac.id/26633/2/RAMA_61201_01011281520182_TURNITIN.pdf</identifier><type>Book:Book</type><language>ind</language><rights>cc_public_domain</rights><identifier>http://repository.unsri.ac.id/26633/51/RAMA_61201_01011281520182_0024065302_0010077404_01_front_ref.pdf</identifier><type>Book:Book</type><language>ind</language><rights>cc_public_domain</rights><identifier>http://repository.unsri.ac.id/26633/4/RAMA_61201_01011281520182_0024065302_0010077404_02.pdf</identifier><type>Book:Book</type><language>ind</language><rights>cc_public_domain</rights><identifier>http://repository.unsri.ac.id/26633/5/RAMA_61201_01011281520182_0024065302_0010077404_03.pdf</identifier><type>Book:Book</type><language>ind</language><rights>cc_public_domain</rights><identifier>http://repository.unsri.ac.id/26633/6/RAMA_61201_01011281520182_0024065302_0010077404_04.pdf</identifier><type>Book:Book</type><language>ind</language><rights>cc_public_domain</rights><identifier>http://repository.unsri.ac.id/26633/7/RAMA_61201_01011281520182_0024065302_0010077404_05.pdf</identifier><type>Book:Book</type><language>ind</language><rights>cc_public_domain</rights><identifier>http://repository.unsri.ac.id/26633/8/RAMA_61201_01011281520182_0024065302_0010077404_06_ref.pdf</identifier><type>Book:Book</type><language>ind</language><rights>cc_public_domain</rights><identifier>http://repository.unsri.ac.id/26633/9/RAMA_61201_01011281520182_0024065302_0010077404_07_lamp.pdf</identifier><identifier> AKMAL, IRFAN and Daud, Islahuddin and Nailis, Welly (2020) PENGARUH KREATIVITAS DAN DAYA TARIK IKLAN #MAUDIGARANSI TERHADAP MINAT BELI DI BUKALAPAK KONSUMEN DI PALEMBANG. Undergraduate thesis, Sriwijaya University. </identifier><recordID>26633</recordID></dc>
|
| language |
ind |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
AKMAL, IRFAN Daud, Islahuddin Nailis, Welly |
| title |
PENGARUH KREATIVITAS DAN DAYA TARIK IKLAN #MAUDIGARANSI TERHADAP MINAT BELI DI BUKALAPAK KONSUMEN DI PALEMBANG |
| publishDate |
2020 |
| isbn |
0101128152018 |
| topic |
HB615-715 Entrepreneurship. Risk and uncertainty. Property |
| url |
http://repository.unsri.ac.id/26633/1/RAMA_61201_01011281520182.pdf http://repository.unsri.ac.id/26633/2/RAMA_61201_01011281520182_TURNITIN.pdf http://repository.unsri.ac.id/26633/51/RAMA_61201_01011281520182_0024065302_0010077404_01_front_ref.pdf http://repository.unsri.ac.id/26633/4/RAMA_61201_01011281520182_0024065302_0010077404_02.pdf http://repository.unsri.ac.id/26633/5/RAMA_61201_01011281520182_0024065302_0010077404_03.pdf http://repository.unsri.ac.id/26633/6/RAMA_61201_01011281520182_0024065302_0010077404_04.pdf http://repository.unsri.ac.id/26633/7/RAMA_61201_01011281520182_0024065302_0010077404_05.pdf http://repository.unsri.ac.id/26633/8/RAMA_61201_01011281520182_0024065302_0010077404_06_ref.pdf http://repository.unsri.ac.id/26633/9/RAMA_61201_01011281520182_0024065302_0010077404_07_lamp.pdf http://repository.unsri.ac.id/26633/ |
| contents |
This study aims to determine the effect of creativity and attraciveness of advertising #Maudigaransi on consumer buying interest in Bukalapak in Palembang both partially and simultaneously. This study uses primary data obtained from the questionaire. The number of samples was 100 respondents and using the purposive sampling mehod. The analysis techniques that be used are multiple linear regression analysiss, F test and T test. The results showed that the creativity and attractiveness of advertising #Maudigaransi had a simultaneous effec on the consumer buying interest in Bukalapak in Palembang. The Partial test results show that the advertising creativity has a positive and significant effect on the consumer buying interest, while the attractiveness of advertising does not effect the consumer buying interest in Bukalapak in Palembang. through the adjusted coefficient of determination test ( Adjusted R Square), a value of 0.048 is obtained, it means that 4.8% of consumer buying interest as depent variable can be explained by creativity and attractiveness advertising as independent variables. While the remaining 95.2 % is explained by other variables which are not examined in this study |
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IOS8119.26633 |
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Universitas Sriwijaya |
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177 |
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library:university library |
| library |
UPT Perpustakaan Universitas Sriwijaya |
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1098 |
| collection |
Sriwijaya University Institutional Repository |
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8119 |
| city |
OGAN ILIR |
| province |
SUMATERA SELATAN |
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1 |
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IOS8119 |
| first_indexed |
2020-03-23T08:02:03Z |
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2020-03-23T08:02:03Z |
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dc |
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1686602874714324992 |
| score |
17.610468 |