Analysis of consumer preferences for prepaid mobile internet packages in Iran: A Discrete Choice Experiment
| Main Authors: | Sohrabi, Arya, Pishvaee, Mir Saman, Hafezalkotob, Ashkan, Bamdad, Shahrooz |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Universitas Islam Indonesia
, 2020
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| Subjects: | |
| Online Access: |
https://journal.uii.ac.id/JEP/article/view/13725 https://journal.uii.ac.id/JEP/article/view/13725/10099 https://journal.uii.ac.id/JEP/article/downloadSuppFile/13725/2223 https://journal.uii.ac.id/JEP/article/downloadSuppFile/13725/2224 |
| ctrlnum |
article-13725 |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">Analysis of consumer preferences for prepaid mobile internet packages in Iran: A Discrete Choice Experiment</title><creator>Sohrabi, Arya</creator><creator>Pishvaee, Mir Saman</creator><creator>Hafezalkotob, Ashkan</creator><creator>Bamdad, Shahrooz</creator><subject lang="en-US">Economics, Market research, Utility theory, Telecommunications</subject><subject lang="en-US">Discrete choice experiment, Willingness to pay (WTP), Conjoint analysis, Mobile internet.</subject><subject lang="en-US">D01, L96</subject><description lang="en-US">As a first discrete choice experiment in Iran emerging telecommunication market, this paper studies consumer preferences for prepaid mobile internet packages with a combined software and paper-based interview. A two-stage Bayesian D-optimal design procedure is deployed to design choice sets of mobile internet packages from four main attributes. The utility structure and customers’ willingness-to-pay for mobile internet packages are analyzed. Findings/originality: The results indicate that even with a considerable price reduction, consumers avoid prepaying for data plans with commitment periods longer than six months and high traffic volume. Traffic volume and brand attributes are recognized as the two most influential factors on consumers’ behavior. Simulating the market demonstrates the competition between mobile internet operators in Iran market. The statistics express a significant effect of consumers’ current mobile operator on their preferences for the brand attribute.</description><publisher lang="en-US">Universitas Islam Indonesia</publisher><contributor lang="en-US"/><date>2020-04-08</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Other:</type><type>Other:</type><type>File:application/pdf</type><identifier>https://journal.uii.ac.id/JEP/article/view/13725</identifier><identifier>10.20885/ejem.vol12.iss1.art4</identifier><source lang="en-US">Economic Journal of Emerging Markets; Volume 12 Issue 1, 2020; 39-53</source><source>2502-180X</source><source>2086-3128</source><language>eng</language><relation>https://journal.uii.ac.id/JEP/article/view/13725/10099</relation><relation>https://journal.uii.ac.id/JEP/article/downloadSuppFile/13725/2223</relation><relation>https://journal.uii.ac.id/JEP/article/downloadSuppFile/13725/2224</relation><coverage lang="en-US">Developing countries</coverage><coverage lang="en-US"/><coverage lang="en-US"/><rights lang="en-US">Copyright (c) 2020 Author(s)</rights><rights lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</rights><recordID>article-13725</recordID></dc>
|
| language |
eng |
| format |
Journal:Article Journal Other:info:eu-repo/semantics/publishedVersion Other Other: File:application/pdf File Journal:eJournal |
| author |
Sohrabi, Arya Pishvaee, Mir Saman Hafezalkotob, Ashkan Bamdad, Shahrooz |
| title |
Analysis of consumer preferences for prepaid mobile internet packages in Iran: A Discrete Choice Experiment |
| publisher |
Universitas Islam Indonesia |
| publishDate |
2020 |
| topic |
Economics Market research Utility theory Telecommunications Discrete choice experiment Willingness to pay (WTP) Conjoint analysis Mobile internet D01 L96 |
| url |
https://journal.uii.ac.id/JEP/article/view/13725 https://journal.uii.ac.id/JEP/article/view/13725/10099 https://journal.uii.ac.id/JEP/article/downloadSuppFile/13725/2223 https://journal.uii.ac.id/JEP/article/downloadSuppFile/13725/2224 |
| contents |
As a first discrete choice experiment in Iran emerging telecommunication market, this paper studies consumer preferences for prepaid mobile internet packages with a combined software and paper-based interview. A two-stage Bayesian D-optimal design procedure is deployed to design choice sets of mobile internet packages from four main attributes. The utility structure and customers’ willingness-to-pay for mobile internet packages are analyzed. Findings/originality: The results indicate that even with a considerable price reduction, consumers avoid prepaying for data plans with commitment periods longer than six months and high traffic volume. Traffic volume and brand attributes are recognized as the two most influential factors on consumers’ behavior. Simulating the market demonstrates the competition between mobile internet operators in Iran market. The statistics express a significant effect of consumers’ current mobile operator on their preferences for the brand attribute. |
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DAERAH ISTIMEWA YOGYAKARTA |
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