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STATUS DEMOTION IN LOYALTY PROGRAM: STRATEGY FOR CLOSE TO THE THRESHOLD CUSTOMERS
oleh Altamim Marie Igamo; Graduate School of Management, Faculty of Economics and Business, Universitas Indonesia , Adi Zakaria Afiff; Graduate School of Management, Faculty of Economics and Business, Universitas Indonesia
oleh Igamo, Altamim Marie , Afiff, Adi Zakaria
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