Integrated Marketing Communication in Advertising and Promotion. 8th ed
| Main Author: | Shimp, Terence A. |
|---|---|
| Format: | Book xx, 668p. ; 27, 5 cm |
| Bahasa: | eng |
| Terbitan: |
Southwestern Publishing
, 2010
|
| Subjects: | |
| Online Access: |
http://perpus.trilogi.ac.id/slims/index.php?p=show_detail&id=8078 |
| ctrlnum |
slims-8078 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title>Integrated Marketing Communication in Advertising and Promotion. 8th ed.</title><creator>Shimp, Terence A.</creator><subject>Advertising</subject><subject>Communication in marketing</subject><subject>Sales promotion</subject><publisher>Southwestern Publishing</publisher><date>2010</date><language>eng</language><type>Book:Book</type><identifier>http://perpus.trilogi.ac.id/slims/index.php?p=show_detail&id=8078</identifier><identifier>979-0324-66531-4</identifier><identifier>659.1 SHI i</identifier><coverage>s.l.</coverage><type>Other:xx, 668p. ; 27, 5 cm</type><subject>NONE</subject><image>http://perpus.trilogi.ac.id/slims/images/default/image.png</image><recordID>slims-8078</recordID></dc>
|
| language |
eng |
| format |
Book:Book Book Other:xx, 668p. ; 27, 5 cm Other |
| author |
Shimp, Terence A. |
| title |
Integrated Marketing Communication in Advertising and Promotion. 8th ed |
| publisher |
Southwestern Publishing |
| publishDate |
2010 |
| isbn |
9790324665314 |
| topic |
Advertising Communication in marketing Sales promotion NONE |
| url |
http://perpus.trilogi.ac.id/slims/index.php?p=show_detail&id=8078 |
| id |
IOS17893.slims-8078 |
| institution |
Universitas Trilogi |
| institution_id |
1609 |
| institution_type |
library:university library |
| library |
Perpustakaan Universitas Trilogi |
| library_id |
5990 |
| collection |
Katalog Online Perpustakaan Universitas Trilogi |
| repository_id |
17893 |
| subject_area |
ekonomi manajemen komputer pendidikan guru |
| city |
JAKARTA SELATAN |
| province |
DKI JAKARTA |
| repoId |
IOS17893 |
| first_indexed |
2022-11-21T01:07:47Z |
| last_indexed |
2022-11-21T01:07:47Z |
| recordtype |
dc |
| merged_child_boolean |
1 |
| _version_ |
1750101288319713280 |
| score |
17.60897 |