Integrated Marketing Communication in Advertising and Promotion. 8th ed
| Main Author: | Shimp, Terence A. |
|---|---|
| Format: | Book xx, 668p. ; 27, 5 cm |
| Bahasa: | eng |
| Terbitan: |
Southwestern Publishing
, 2010
|
| Subjects: | |
| Online Access: |
http://perpus.trilogi.ac.id/slims/index.php?p=show_detail&id=8078 |