Pengaruh kesesuaian selebriti dengan merek terhadap willingness to try dan willingness to buy kasus sabun mandi merek lux
| Main Authors: | Astrid P. Lestari, author, Add author: Firmanzah, supervisor, Add author: Chairy, examiner, Add author: Bambang Wiharto, examiner |
|---|---|
| Format: | Masters Doctoral |
| Terbitan: |
, 2006
|
| Subjects: | |
| Online Access: |
http://lontar.ui.ac.id/detail?id=115768 |
| Description not available. |