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Pengaruh kesesuaian selebriti dengan merek terhadap willingness to try dan willingness to buy kasus sabun mandi merek lux

Main Authors: Astrid P. Lestari, author, Add author: Firmanzah, supervisor, Add author: Chairy, examiner, Add author: Bambang Wiharto, examiner
Format: Masters Doctoral
Terbitan: , 2006
Subjects:
Brand
Online Access: http://lontar.ui.ac.id/detail?id=115768
ctrlnum 115768
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format Thesis:Masters
Thesis
Thesis:Doctoral
author Astrid P. Lestari, author
Add author: Firmanzah, supervisor
Add author: Chairy, examiner
Add author: Bambang Wiharto, examiner
title Pengaruh kesesuaian selebriti dengan merek terhadap willingness to try dan willingness to buy kasus sabun mandi merek lux
publishDate 2006
topic Brand
url http://lontar.ui.ac.id/detail?id=115768
id IOS18068.115768
institution Universitas Indonesia
institution_id 51
institution_type library:university
library
library Perpustakaan Universitas Indonesia
library_id 492
collection Repository Disertasi (Membership) Universitas Indonesia
repository_id 18068
city KOTA DEPOK
province JAWA BARAT
repoId IOS18068
first_indexed 2022-12-14T04:20:04Z
last_indexed 2022-12-14T04:20:04Z
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