Analisis ekuitas merek bahan bakar minyak Shell berdasarkan persepsi pelanggan = The brand equity analysis of Shell fuel based on customer perception
| Main Authors: | Leonard, author, Add author: Mohammad Hamsal, supervisor, Add author: M. Gunawan Alif, examiner, Add author: Rizal Edy Halim, examiner |
|---|---|
| Format: | Masters Doctoral |
| Terbitan: |
, 2010
|
| Subjects: | |
| Online Access: |
https://lib.ui.ac.id/detail?id=20339908 |
| ctrlnum |
20339908 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><type>Thesis:Masters</type><title>Analisis ekuitas merek bahan bakar minyak Shell berdasarkan persepsi pelanggan = The brand equity analysis of Shell fuel based on customer perception</title><creator>Leonard, author</creator><creator>Add author: Mohammad Hamsal, supervisor</creator><creator>Add author: M. Gunawan Alif, examiner</creator><creator>Add author: Rizal Edy Halim, examiner</creator><publisher/><date>2010</date><subject>Branding (Marketing)</subject><subject>Petroleum industry and trade.</subject><subject>Customer loyalty.</subject><description>[<b>ABSTRAK</b><br>
Ekuitas merek sebuah produk berdasarkan persepsi pelanggan sangat penting diketahui karena hal itu memberikan perhedaan tersendiri dnlam usaha persaingan, dan terhadap pemhangunan nilai merek serta keberhasilan pengelolaan merek. Pemhangunan nilai merek produk ritel SPBU di tengah meningkatnya jumlah merek behan bakar minyak SPBU global yang masuk ke industri minyak dan gas di Indonesia rnemiliki peran besar dalam menghadapi
iklim persaingan yang semakin tinggi dan cepat seperti saat inL Ekuitas merek berhasis pelanggan (customer-based brand equity I CBBE) yang positif dapat membawa kepada pendapatan yang lebih besar, biaya yang lebih rendah, dan keuntungan yang Jebih besar dan pada akhirnya membawa kepada sustainable competitive advantage atau keunggulan daya saing lestari bagi perusahaan.
<hr>
<b>ABSTRACT</b><br>
Customer-Based Brand Equity of a product is critical to be recognized for il provides any differential effect in the framework cf competitiveness, and its contribution toward brand value establishment and also lo the success of managing a brand. The brand value development of station retail product in the mid of increasing amount of global branded fuel entering Indonesian oil and gas industry hold a great role to overcome higher and faster competitive market recently. Positive customer-based brand equity can lead to greater revenue. lower cost. and higher profit which finally deliver to sustainable competitive advantage to the company.;Customer-Based Brand Equity of a product is critical to be recognized for il provides any differential effect in the framework cf competitiveness, and its contribution toward brand value establishment and also lo the success of managing a brand. The brand value development of station retail product in the mid of increasing amount of global branded fuel entering Indonesian oil and gas industry hold a great role to overcome higher and faster competitive market recently. Positive customer-based brand equity can lead to greater revenue. lower cost. and higher profit which finally deliver to sustainable competitive advantage to the company., Customer-Based Brand Equity of a product is critical to be recognized for il provides any differential effect in the framework cf competitiveness, and its contribution toward brand value establishment and also lo the success of managing a brand. The brand value development of station retail product in the mid of increasing amount of global branded fuel entering Indonesian oil and gas industry hold a great role to overcome higher and faster competitive market recently. Positive customer-based brand equity can lead to greater revenue. lower cost. and higher profit which finally deliver to sustainable competitive advantage to the company.]</description><identifier>https://lib.ui.ac.id/detail?id=20339908</identifier><recordID>20339908</recordID></dc>
|
| format |
Thesis:Masters Thesis Thesis:Doctoral |
| author |
Leonard, author Add author: Mohammad Hamsal, supervisor Add author: M. Gunawan Alif, examiner Add author: Rizal Edy Halim, examiner |
| title |
Analisis ekuitas merek bahan bakar minyak Shell berdasarkan persepsi pelanggan = The brand equity analysis of Shell fuel based on customer perception |
| publishDate |
2010 |
| topic |
Branding (Marketing) Petroleum industry and trade Customer loyalty |
| url |
https://lib.ui.ac.id/detail?id=20339908 |
| contents |
[<b>ABSTRAK</b><br>
Ekuitas merek sebuah produk berdasarkan persepsi pelanggan sangat penting diketahui karena hal itu memberikan perhedaan tersendiri dnlam usaha persaingan, dan terhadap pemhangunan nilai merek serta keberhasilan pengelolaan merek. Pemhangunan nilai merek produk ritel SPBU di tengah meningkatnya jumlah merek behan bakar minyak SPBU global yang masuk ke industri minyak dan gas di Indonesia rnemiliki peran besar dalam menghadapi
iklim persaingan yang semakin tinggi dan cepat seperti saat inL Ekuitas merek berhasis pelanggan (customer-based brand equity I CBBE) yang positif dapat membawa kepada pendapatan yang lebih besar, biaya yang lebih rendah, dan keuntungan yang Jebih besar dan pada akhirnya membawa kepada sustainable competitive advantage atau keunggulan daya saing lestari bagi perusahaan.
<hr>
<b>ABSTRACT</b><br>
Customer-Based Brand Equity of a product is critical to be recognized for il provides any differential effect in the framework cf competitiveness, and its contribution toward brand value establishment and also lo the success of managing a brand. The brand value development of station retail product in the mid of increasing amount of global branded fuel entering Indonesian oil and gas industry hold a great role to overcome higher and faster competitive market recently. Positive customer-based brand equity can lead to greater revenue. lower cost. and higher profit which finally deliver to sustainable competitive advantage to the company.;Customer-Based Brand Equity of a product is critical to be recognized for il provides any differential effect in the framework cf competitiveness, and its contribution toward brand value establishment and also lo the success of managing a brand. The brand value development of station retail product in the mid of increasing amount of global branded fuel entering Indonesian oil and gas industry hold a great role to overcome higher and faster competitive market recently. Positive customer-based brand equity can lead to greater revenue. lower cost. and higher profit which finally deliver to sustainable competitive advantage to the company., Customer-Based Brand Equity of a product is critical to be recognized for il provides any differential effect in the framework cf competitiveness, and its contribution toward brand value establishment and also lo the success of managing a brand. The brand value development of station retail product in the mid of increasing amount of global branded fuel entering Indonesian oil and gas industry hold a great role to overcome higher and faster competitive market recently. Positive customer-based brand equity can lead to greater revenue. lower cost. and higher profit which finally deliver to sustainable competitive advantage to the company.] |
| id |
IOS18068.20339908 |
| institution |
Universitas Indonesia |
| institution_id |
51 |
| institution_type |
library:university library |
| library |
Perpustakaan Universitas Indonesia |
| library_id |
492 |
| collection |
Repository Disertasi (Membership) Universitas Indonesia |
| repository_id |
18068 |
| city |
KOTA DEPOK |
| province |
JAWA BARAT |
| repoId |
IOS18068 |
| first_indexed |
2022-12-14T04:11:02Z |
| last_indexed |
2022-12-14T04:11:02Z |
| recordtype |
dc |
| merged_child_boolean |
1 |
| _version_ |
1752197144243077120 |
| score |
17.610468 |