Analisis ekuitas merek bahan bakar minyak Shell berdasarkan persepsi pelanggan = The brand equity analysis of Shell fuel based on customer perception
| Main Authors: | Leonard, author, Add author: Mohammad Hamsal, supervisor, Add author: M. Gunawan Alif, examiner, Add author: Rizal Edy Halim, examiner |
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| Format: | Masters Doctoral |
| Terbitan: |
, 2010
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| Subjects: | |
| Online Access: |
https://lib.ui.ac.id/detail?id=20339908 |