Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)
| Main Authors: | Putri Diah Lestari, author, Add author: Hifni Alifahmi, supervisor, Add author: Firman Kurniawan Sujono, examiner, Add author: Nia Sarinastiti, examiner, Add author: Dorien Kartikawangi, examiner |
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| Format: | Masters Thesis |
| Terbitan: |
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia
, 2017
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| Subjects: | |
| Online Access: |
http://lontar.ui.ac.id/detail?id=20455182 |
Internet
http://lontar.ui.ac.id/detail?id=20455182Lokasi
| Koleksi | Repository Tugas Akhir Universitas Indonesia |
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| Gedung | Perpustakaan Universitas Indonesia |
| Institusi | Universitas Indonesia |
| Kota | KOTA DEPOK |
| Provinsi | JAWA BARAT |
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