ANALISIS DAMPAK KEPERCAYAAN MEREK DAN PERSEPSI KUALITAS PADA PUTUSAN BELANJA MOBIL MEREK TOYOTA
| Main Authors: | Mashuri, Dian Imami, Palupi, Nur Wulan Intan, Febrima, Achmad Yoki |
|---|---|
| Format: | Article info application/pdf Journal |
| Bahasa: | eng |
| Terbitan: |
PT. Media Edutama Nusantara
, 2024
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| Subjects: | |
| Online Access: |
https://ejournal.media-edutama.org/index.php/jebisma/article/view/19 https://ejournal.media-edutama.org/index.php/jebisma/article/view/19/18 |
| ctrlnum |
article-19 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">ANALISIS DAMPAK KEPERCAYAAN MEREK DAN PERSEPSI KUALITAS PADA PUTUSAN BELANJA MOBIL MEREK TOYOTA</title><creator>Mashuri, Dian Imami</creator><creator>Palupi, Nur Wulan Intan</creator><creator>Febrima, Achmad Yoki</creator><subject lang="en-US">brand trust</subject><subject lang="en-US">percieved quality</subject><subject lang="en-US">purchase decission</subject><subject lang="en-US">toyota car</subject><description lang="en-US">The aim of this study is to investigate the influence of brand trust and perceived quality on the purchasing decisions of consumers who choose Toyota cars. This research uses a population consist-ing of all customers who purchased Toyota cars from official deal-ers located in Kudus, Jepara and Pati Regencies. Researchers took a sample of 97 people from this population. There are two types of data sources used in this research, namely secondary and primary data. By distributing closed questionnaires to respondents, re-searchers will obtain primary data in this research. Meanwhile, secondary data was obtained from relevant sources. The data un-derwent analysis employing the multiple linear regression tech-nique facilitated by the SPSS software. To test the hypothesis, researchers used simultaneous tests, partial tests, and coefficient of determination. The research results show that brand trust and per-ceived quality together have significant and a positive influence on the purchasing decisions of consumers who choose Toyota cars. Separately, the trustworthiness of a brand and the perceived quality of its products play a significant role in shaping choices when making a purchase.</description><publisher lang="en-US">PT. Media Edutama Nusantara</publisher><date>2024-04-25</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>https://ejournal.media-edutama.org/index.php/jebisma/article/view/19</identifier><source lang="en-US">Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA); Vol. 2 No. 1 (2024): April 2024</source><source lang="id-ID">Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA); Vol 2 No 1 (2024): April 2024</source><source>3030-9743</source><language>eng</language><relation>https://ejournal.media-edutama.org/index.php/jebisma/article/view/19/18</relation><rights lang="en-US">Copyright (c) 2024 Dian Imami Mashuri, Nur Wulan Intan Palupi, Achmad Yoki Febrima</rights><rights lang="en-US">https://creativecommons.org/licenses/by-nc-sa/4.0</rights><recordID>article-19</recordID></dc>
|
| language |
eng |
| format |
Journal:Article Journal Other:info:eu-repo/semantics/publishedVersion Other File:application/pdf File Journal:Journal |
| author |
Mashuri, Dian Imami Palupi, Nur Wulan Intan Febrima, Achmad Yoki |
| title |
ANALISIS DAMPAK KEPERCAYAAN MEREK DAN PERSEPSI KUALITAS PADA PUTUSAN BELANJA MOBIL MEREK TOYOTA |
| publisher |
PT. Media Edutama Nusantara |
| publishDate |
2024 |
| topic |
brand trust percieved quality purchase decission toyota car |
| url |
https://ejournal.media-edutama.org/index.php/jebisma/article/view/19 https://ejournal.media-edutama.org/index.php/jebisma/article/view/19/18 |
| contents |
The aim of this study is to investigate the influence of brand trust and perceived quality on the purchasing decisions of consumers who choose Toyota cars. This research uses a population consist-ing of all customers who purchased Toyota cars from official deal-ers located in Kudus, Jepara and Pati Regencies. Researchers took a sample of 97 people from this population. There are two types of data sources used in this research, namely secondary and primary data. By distributing closed questionnaires to respondents, re-searchers will obtain primary data in this research. Meanwhile, secondary data was obtained from relevant sources. The data un-derwent analysis employing the multiple linear regression tech-nique facilitated by the SPSS software. To test the hypothesis, researchers used simultaneous tests, partial tests, and coefficient of determination. The research results show that brand trust and per-ceived quality together have significant and a positive influence on the purchasing decisions of consumers who choose Toyota cars. Separately, the trustworthiness of a brand and the perceived quality of its products play a significant role in shaping choices when making a purchase. |
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