ANALISIS DAMPAK KEPERCAYAAN MEREK DAN PERSEPSI KUALITAS PADA PUTUSAN BELANJA MOBIL MEREK TOYOTA
| Main Authors: | Mashuri, Dian Imami, Palupi, Nur Wulan Intan, Febrima, Achmad Yoki |
|---|---|
| Format: | Article info application/pdf Journal |
| Bahasa: | eng |
| Terbitan: |
PT. Media Edutama Nusantara
, 2024
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| Subjects: | |
| Online Access: |
https://ejournal.media-edutama.org/index.php/jebisma/article/view/19 https://ejournal.media-edutama.org/index.php/jebisma/article/view/19/18 |
Daftar Isi:
- The aim of this study is to investigate the influence of brand trust and perceived quality on the purchasing decisions of consumers who choose Toyota cars. This research uses a population consist-ing of all customers who purchased Toyota cars from official deal-ers located in Kudus, Jepara and Pati Regencies. Researchers took a sample of 97 people from this population. There are two types of data sources used in this research, namely secondary and primary data. By distributing closed questionnaires to respondents, re-searchers will obtain primary data in this research. Meanwhile, secondary data was obtained from relevant sources. The data un-derwent analysis employing the multiple linear regression tech-nique facilitated by the SPSS software. To test the hypothesis, researchers used simultaneous tests, partial tests, and coefficient of determination. The research results show that brand trust and per-ceived quality together have significant and a positive influence on the purchasing decisions of consumers who choose Toyota cars. Separately, the trustworthiness of a brand and the perceived quality of its products play a significant role in shaping choices when making a purchase.