PENGARUH KUALITAS PELAYANAN TOKO ONLINE TERHADAP KEPUASAN, NIAT BELI ULANG, DAN WORD OF MOUTH KONSUMEN
| Main Authors: | , INDRIANA KARTIKA DEWI SUKMONO, , Bayu Aji Aritejo, S.E., M.M., M.Si |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
|
| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/127088/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=67331 |
| ctrlnum |
127088 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>https://repository.ugm.ac.id/127088/</relation><title>PENGARUH KUALITAS PELAYANAN TOKO ONLINE TERHADAP KEPUASAN, NIAT BELI ULANG, DAN WORD OF MOUTH KONSUMEN</title><creator>, INDRIANA KARTIKA DEWI SUKMONO</creator><creator>, Bayu Aji Aritejo, S.E., M.M., M.Si</creator><subject>ETD</subject><description>The purpose of this study is to determine the effect of service quality factors, namely
online store convenience, customization, information, communication, and website aesthetics
on satisfaction and to determine the effect of satisfaction on repurchase intentions and word
of mouth. This research uses a survey method. The data used is obtained from online
questionnaires distributed to 233 respondent who are the customers of well-known in
Indonesia such as mybushop.com, berrybenka.com, hijup.com, shop-picnic.com, and
tanahabang.com. The analytical methods used are quantitative by using multiple and simple
regression analysis.
Results of this study was convenience, customization, information, communication,
and website aesthetics positive effect on satisfaction. Satisfaction has positive influence on
repurchase intention and word of mouth.</description><publisher>[Yogyakarta] : Universitas Gadjah Mada</publisher><date>2013</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><identifier> , INDRIANA KARTIKA DEWI SUKMONO and , Bayu Aji Aritejo, S.E., M.M., M.Si (2013) PENGARUH KUALITAS PELAYANAN TOKO ONLINE TERHADAP KEPUASAN, NIAT BELI ULANG, DAN WORD OF MOUTH KONSUMEN. UNSPECIFIED thesis, UNSPECIFIED. </identifier><relation>http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=67331</relation><recordID>127088</recordID></dc>
|
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview |
| author |
, INDRIANA KARTIKA DEWI SUKMONO , Bayu Aji Aritejo, S.E., M.M., M.Si |
| title |
PENGARUH KUALITAS PELAYANAN TOKO ONLINE TERHADAP KEPUASAN, NIAT BELI ULANG, DAN WORD OF MOUTH KONSUMEN |
| publisher |
[Yogyakarta] : Universitas Gadjah Mada |
| publishDate |
2013 |
| topic |
ETD |
| url |
https://repository.ugm.ac.id/127088/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=67331 |
| contents |
The purpose of this study is to determine the effect of service quality factors, namely
online store convenience, customization, information, communication, and website aesthetics
on satisfaction and to determine the effect of satisfaction on repurchase intentions and word
of mouth. This research uses a survey method. The data used is obtained from online
questionnaires distributed to 233 respondent who are the customers of well-known in
Indonesia such as mybushop.com, berrybenka.com, hijup.com, shop-picnic.com, and
tanahabang.com. The analytical methods used are quantitative by using multiple and simple
regression analysis.
Results of this study was convenience, customization, information, communication,
and website aesthetics positive effect on satisfaction. Satisfaction has positive influence on
repurchase intention and word of mouth. |
| id |
IOS2744.127088 |
| institution |
Universitas Gadjah Mada |
| institution_id |
19 |
| institution_type |
library:university library |
| library |
Perpustakaan Pusat Universitas Gadjah Mada |
| library_id |
488 |
| collection |
UGM Repository |
| repository_id |
2744 |
| subject_area |
Karya Umum |
| city |
SLEMAN |
| province |
DAERAH ISTIMEWA YOGYAKARTA |
| repoId |
IOS2744 |
| first_indexed |
2016-09-14T18:32:52Z |
| last_indexed |
2016-09-22T21:46:57Z |
| recordtype |
dc |
| _version_ |
1685823929739902976 |
| score |
17.610285 |