PENGARUH KUALITAS PELAYANAN TOKO ONLINE TERHADAP KEPUASAN, NIAT BELI ULANG, DAN WORD OF MOUTH KONSUMEN
| Main Authors: | , INDRIANA KARTIKA DEWI SUKMONO, , Bayu Aji Aritejo, S.E., M.M., M.Si |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/127088/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=67331 |
Daftar Isi:
- The purpose of this study is to determine the effect of service quality factors, namely online store convenience, customization, information, communication, and website aesthetics on satisfaction and to determine the effect of satisfaction on repurchase intentions and word of mouth. This research uses a survey method. The data used is obtained from online questionnaires distributed to 233 respondent who are the customers of well-known in Indonesia such as mybushop.com, berrybenka.com, hijup.com, shop-picnic.com, and tanahabang.com. The analytical methods used are quantitative by using multiple and simple regression analysis. Results of this study was convenience, customization, information, communication, and website aesthetics positive effect on satisfaction. Satisfaction has positive influence on repurchase intention and word of mouth.