Peran Brand Preference dan Word of Mouth sebagai mediasi Pengaruh Brand Equity terhadap Purchase Intentions (Studi pada Pelanggan PT Pos Indonesia (Persero))
The purpose of this study is to examine and explain: 1) the influence of brand_x000D_ equity on the purchase intentions of customers. 2) the influence of brand equity_x000D_ on word of mouth customers. 3) the influence of brand equity on brand_x000D_ preference of customers. 4) the effect of brand p...
| Main Author: | Kiagus Muhammad Amran ; Prof. Dr. Margono Setiawan, SE.,SU ,Dr. Djumahir, SE., MM ,Prof. Dr. Djumilah Hadiwidjojo, SE (-) |
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| Format: | |
| Terbitan: |
Malang :
Disertasi Manajemen FEB - UB
, 2015 |
| Edition: | 117020207111002 |
| Subjects: | |
| Online Access: |
http://digilib.ub.ac.id/opac/detail-opac?id=93351 |
Internet
http://digilib.ub.ac.id/opac/detail-opac?id=93351Lokasi
| Koleksi | Katalog Universitas Brawijaya Malang |
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| Gedung | Perpustakaan Universitas Brawijaya |
| Institusi | Universitas Brawijaya |
| Kota | MALANG |
| Provinsi | JAWA TIMUR |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |